Enterprises across the globe rely on a number of strategic independent software vendors like Salesforce, SAP and others to help them run their operations and business processes. Now more than ever, the need to sense and respond to new and changing business demands has increased and the availability of data from these platforms is integral for business decision making. Many companies today are looking for accelerated ways to link their enterprise data with surrounding data sets and sources to gain more meaningful insights and business outcomes. Getting there faster given the complexity and scale of managing and tying this data together can be an expensive and challenging proposition.
To embark on this journey, many companies choose Google’s Data Cloud to integrate, accelerate and augment business insights through a cloud first data platform approach with BigQuery to power data driven innovation at scale. Next, they take advantage of best practices and accelerator content delivered with Google Cloud Cortex Framework to establish an open, scalable data foundation that can enable connected insights across a variety of use cases. Today, we are excited to announce the next offering of accelerators available that expand Cortex Data Foundation to include new packaged analytics solution templates and content for Salesforce.
New analytics content for Salesforce
Salesforce provides a powerful Customer Relationship Management (CRM) solution that is widely recognized and adopted across many industries and enterprises. With increased focus on engaging customers better and improving insights on relationships, this data is highly valuable and relevant as it spans many business activities and processes including sales, marketing, and customer service. With Cortex Framework, Salesforce data can now be more easily integrated into a single, scalable data foundation in BigQuery to unlock new insights and value.
With this release, we take the guesswork out of the time, effort, and cost to establish a Salesforce data foundation in BigQuery. You can deploy Cortex Framework for Salesforce content to kickstart customer-centric data analytics and gain broader insights across key areas including: accounts, contacts, leads, opportunities and cases. Take advantage of the predefined data models for Salesforce along with analytics examples in Looker for immediate customer relationship focused insights, or easily join Salesforce data with other delivered data sets, such as Google Trends, Weather, or SAP to enable richer, connected insights. The choice is yours, and the sky’s the limit with the flexibility of Cortex to enable your specific use cases.
By bringing Salesforce data together with other public, community, and private data sources, Google Cloud Cortex Framework helps accelerate the ability to optimize and innovate your business with connected insights.
What’s next
This release extends upon prior content releases for SAP and other data sources to further enhance the value of Cortex Data Foundation across private, public and community data sources. Google Cloud Cortex Framework continues to expand content to help better meet the needs of customers on data analytics transformation journeys. Stay tuned for more announcements coming soon.
To learn more about Google Cloud Cortex Framework, visit our solution page, and try out Cortex Data Foundation today to discover what’s possible.
Powered by Vertex AI (Google Cloud’s platform for accelerating development and deployment of machine learning models into production), SAVI (Semi Automated Vision Inspection)1 is transforming surgical instrument identification and cataloging, leading to fewer canceled surgeries and easing pressure on surgery waitlists.
Max Kelsen, an analytics and software agency that specializes in machine learning, has worked closely with Google Cloud and Johnson & Johnson MedTech to create a system that can manage tens of thousands of individual devices, their characteristics, and how they apply to each set or tray used by a surgeon. SAVI does this while delivering a one in 10,000 real-world error rate, much faster and more accurately than manual processes currently in use across the industry. Implementing SAVI can also unlock end-to-end visibility and traceability across the surgical set supply chain and provide advanced analytics and insights.
Eliminating time-consuming manual processes
Surgeons need a large number of specialist instruments and devices to complete complex, delicate procedures. Because each tray of these instruments can typically cost more than $350,000, and having every type of set on shelf at every surgical facility is not feasible, manufacturers generally loan them to hospitals for procedures, such as inserting one of the manufacturers’ implants into a patient’s knee. Once a procedure is complete, the hospital returns the instrument tray to the manufacturer for storage and re-distribution to other hospitals as needed.
Each time a hospital returns a tray, the manufacturer needs to check that each instrument is there, correctly placed, cleaned, and fit for the purpose of the next procedure. As each set may hold more than 400 instruments, completing this process manually is complex and time-consuming. While each tray is checked before and after surgery at the hospital, and again when it arrives and leaves the manufacturer’s facility, Max Kelsen finds that 5% of surgeries can still be affected by missing, broken or bent instruments. This has a severe downstream impact on private hospitals in particular, directly affecting patient safety and outcomes; in Australia, for example, around 60% of surgeries are performed in private hospitals.
Johnson & Johnson MedTech has 60,000 surgical trays across the Asia-Pacific, and loans these trays out about 100,000 times per month. The manufacturer approached Max Kelsen to help design and develop a solution to make the supply chain more efficient, and to give more visibility into asset movement. As a Google Cloud Partner specializing in applying machine learning at scale in healthcare contexts, Max Kelsen had the expertise and track record to meet Johnson & Johnson MedTech’s need for a globally scalable solution that was engineered for quality and performance.
The first step was to establish a baseline for the project by determining how long the manufacturer’s team took to process each tray, and to set an efficiency number. We then spent six months determining and evaluating how to deliver a robust, accurate solution that outperformed current manual and labor-intensive methods in processing instruments and trays, globally. Our work included extensive technical feasibility research involving a representative sample for the variety and complexity of sets, trays, and devices needed for different types of surgery, including orthopedics, spinal trauma, and maxillofacial groups.
Working with Google Cloud to accelerate and de-risk the project
This is a familiar problem that is industry-wide. The issue has been widely explored and tried with a number of technologies over several years without producing the scalability and performance results required to make this an appropriate and feasible solution. Google Cloud partnered with Max Kelsen to accelerate and de-risk this large and strategic project for a mutual customer.
Technical feasibility took four months, prior to a year-long production pilot of SAVl in a distribution center in Queensland that services over 100 hospitals. After obtaining enough real-world data and experience to validate that the solution was as scalable and as accurate as needed, an Asia-Pacific rollout of the system commenced. SAVI is now live across Johnson & Johnson MedTech’s operations in Australia, New Zealand, and Japan, garnering recognition with a JAISA excellence award.
Google Cloud machine learning is integral to SAVI. Google Cloud’s technologies were a big differentiator for Max Kelsen’s engineering team in delivering the breakthroughs needed at scale, and in production, to meet Johnson & Johnson MedTech’s needs.
Reducing checking and documentation time
Running SAVI in Google Cloud has reduced the time Johnson & Johnson MedTech needs to check and document inspections of these surgical instrument sets by over 40%. The application also delivers consistent measurable quality that is often hard to measure at scale when using manual processes. During the pandemic, the application enabled Johnson & Johnson MedTech to operate with a lower headcount for the same volume output, enabling the organization to quickly service a backlog of waiting list surgeries.
In addition, the automation delivered with SAVI has reduced the time required to bring technicians up to speed on quality control processes, from eight to 12 months down to just three months, enhancing productivity and performance while delivering a more robust workforce.
So how does SAVI work in a real-world context? SAVI is deployed via a tablet and a web-based application incorporates an API to photograph the medical device trays, as shown below. Max Kelsen captures the photograph and sends it to a range of different services, via an API endpoint hosted on Google Cloud:
Once this tray and device onboarding stage is completed, the next step is to perform inferences from the images and data. By hosting online models with Kubeflow model serving on GKE, we enable a model to identify all the instruments in a tray at low latency.
Vertex AI Workbench notebooks are used for data exploration and modeling. Kubeflow training pipelines hosted on GKE are executed to produce machine learning models for specific surgical instrument sets. Several hundred machine learning models are then hosted with Kubeflow model serving on GKE, with state and analytics managed using Firebase. Using machine learning to infer from images whether any devices are incorrectly placed, dirty, or otherwise not fit for purpose, the data is then returned to the tablet for the user to respond accordingly.
Based on our success to date with SAVI, it is now available on Google Cloud Marketplace to help healthcare organizations achieve machine learning-powered efficiencies across a range of use cases, and ultimately improve patient safety and outcomes.
1. Not to be confused with the usage of Visual Inspection Model (Assembly) available in Vertex AI Vision
Hospitalists face several challenges unique to their role. The increasing complexity of patient care, difficulties with time management, and managing administrative tasks while complying with regulations are a few overarching difficulties that go hand-in-hand with the job.
Fortunately, big data and smart technology are helping hospitalists overcome these issues. Here are some fascinating ways data and smart technology are helping hospitalists.
Improving Billing Processes and Accuracy
Medical billing is notoriously erroneous. Some estimates propose that upward of 80% of medical bills have errors. The Medical Billing Advocates of America have reported finding errors on 75% of accounts they review. Plenty of meaningful case studies on medical billing for hospital medicine also highlight the issues these errors cause for hospitalists.
Big data and smart technology are helping hospitalists improve billing accuracy in many ways. First, this innovative technology reduces the risk of errors. According to a study published in the Journal of the American Medical Association, electronic health records (EHRs) and other data-tracking systems can help reduce billing errors by up to 50%. Creating streamlined systems that centralize EHR, coding, and charge capture help hospitalists reduce errors in billing accuracy.
Another way big data and intelligent technology enhance billing accuracy is by providing hospitalists with more insights and analytics about their patient populations and workflows. These insights can help hospitalists track claim rejections, accounts receivable aging, and other metrics to create measurable improvement goals.
Improving Diagnostics Through Wearables
Big data, smart technology, and AI can help hospitalists efficiently and accurately diagnose and treat patients by analyzing data. Wearable technology has become a significant contributor to enhanced diagnostic methods. One study published in the Journal of the American Medical Association found that using machine learning algorithms to analyze medical images can improve the accuracy of diagnosis for certain conditions, such as breast cancer.
Wearable technology can help to improve diagnostics by providing hospitalists with more data about a patient’s health over time. This factor is beneficial in an acute care setting, as hospitalists lack the patient care history from a first-person perspective.
For example, wearable devices can track a patient’s activity levels, sleep patterns, and other health metrics, providing acute care physicians with a more comprehensive understanding of a patient’s health.
This data helps identify patterns and trends that indicate a need for further testing or treatment, allowing for more accurate diagnoses. Early diagnostics also create an opportunity to intervene early, improving patient outcomes and decreasing the costs associated with care.
Improving Patient Care Through Personalization
Big data and smart technology are helping medical professionals better understand and predict patient needs. This technology is assisting hospitalists in creating more personalized and effective treatment plans. The study mentioned above also found that using machine learning algorithms to analyze electronic health records (EHRs) can predict patient outcomes more accurately than traditional methods.
Data-driven personalization also allows hospitalists to tailor their treatment recommendations to an individual patient’s specific needs and health history rather than relying on a one-size-fits-all approach. Again, this factor is integral in an acute care setting.
Improving Productivity
Having the right tools in place can revolutionize how a hospitalist schedules their day. Using centralized tools that allow access to EHRs, progress notes, and billing reports can help a hospitalist improve their productivity without sacrificing the integrity of patient care. In fact, the more efficient and accurate they become, the better the quality of care.
Using AI-driven tools and smart software, hospitalists can quickly and easily access a patient’s medical history, minimizing the time spent searching for and reviewing paper records. EMRs also allow for more efficient communication between hospitalists and care teams, as they can easily share patient information with other healthcare professionals by clicking a button.
Smart systems are also helping acute care physicians streamline their workflow, freeing up time to focus on more complex tasks and seeing more patients. For example, a study published in the Journal of Medical Internet Research found that using electronic prescribing systems can reduce the time doctors spend on paperwork, allowing them to see more patients and improving the efficiency of their practice.
Improving Patient Safety
Big data and smart technology can be used to identify patterns in medication use that may indicate an increased risk of adverse events. Easy access to patient records and alert systems can also notify hospitalists of potential conflicts between medications. This can allow healthcare providers to make more informed decisions about which medications to prescribe, reducing the risk of harm to patients.
These various tech integrations can also help improve patient engagement and compliance. Streamlining workflows allows the hospitalist to interact more with patients and build a trusting rapport. Hospitalists can engage patients more effectively and encourage them to take an active role in their own care. This can lead to improved patient safety as patients are more likely to follow treatment recommendations and take necessary precautions to prevent adverse events.
Communication gaps are another overarching issue in patient safety and wellness. As hospitalists often juggle patients and facilities, reducing care gaps is paramount. Using centralized systems ensures everyone on the care team is up to date on what the patient needs.
Creating Continuous and Remote Monitoring
Wearable technology can be worn on the body to monitor various health metrics. As mentioned previously, this technology can help to improve diagnostics in acute care by providing hospitalists with real-time data about a patient’s health.
For example, wearables can continuously monitor a patient’s vital signs, such as heart rate, pulse abnormalities, blood pressure, and oxygen levels when the acute care physician isn’t present.
Final Thoughts
In conclusion, big data and smart technology are providing hospitalists with new tools and insights that are helping to improve patient care, productivity, diagnostics, and billing accuracy.
By leveraging these technologies, hospitalists can more accurately predict patient needs, streamline their workflow, improve the accuracy of diagnoses, and enhance the patient experience. These advances are helping to transform the healthcare industry, improving patient outcomes, and reducing the costs of care both in income loss for hospitalists and incorrect billing for patients.
Cloud technology has led to a number of incredible breakthroughs that have changed business practices. A growing number of companies are utilizing the cloud to take advantage of telecommuting opportunities.
Analysts note that telecommuting popularity is getting more and more popular nowadays. For instance, about 62% of US employees from 22 to 65 years old say they work out of the office at least sometimes today. Moreover, 75% of workers worldwide currently consider remote employment the new normal. The number of employees working from home tripled between 2019 and 2021.
Telecommuting demands qualitative software to hold video conferences, though. Microsoft has an article detailing the many benefits of using the cloud for video conferencing. That’s due to remote workers needing to talk with their managers, as well as clients, to clarify the details of a task, extend the deadline and deal with other challenges..
One of the most popular cloud-based video conferencing platforms experts have highlighted is iMind.com. Business owners, team leads, and ordinary workers have praised the easy-to-use interface of the specified digital product. So, even new clients get used to it pretty quickly. It is one of the most intuitive cloud-based platforms for remote teams. Furthermore, this software stands out from other cloud video conferencing tools because it offers numerous helpful functions. In addition, iMind stands out for its stable operation. But is this platform that perfect? Let’s dive deeper into it.
Main iMind.com Benefits
Initially, it’s worth highlighting that the described platform allows its clients to hold video calls in HD quality. Moreover, the online software offers complete safety of ongoing conferences. That’s because the modern encryption certificate defends the data as a part of video communication.
Also, calls in iMind are protected by WebRTC technology. This technology protects meetings from being hacked. So, participants can be sure that they will have complete confidentiality while partaking in meetings.
Key iMind.com Features
This cloud-based video conferencing software allows customers to record meetings. Users can record conferences in one or several rooms. The other essential features are:
Simultaneous displaying up to twelve conference participants. This option is able even for the free tariff plan holders. So, iMind allows organizing hefty video meetings without any spending.
Speaker auto-defining. Thus, speakers don’t need to push any buttons to start talking with meeting participants.
Screen sharing. The option can be incredibly helpful when discussing the details of huge projects or large assignments.
Noise suppression. This assists in making calls from bustling places (restaurants, public transport, and so on).
Ability to change interlocutors’ volume. People speak at different loudness. Therefore, such a function can help get rid of the irritation caused by the loud voice of a speaker.
This cloud-based video conferencing application offers a number of excellent features that make it preferable to applications offered by competitors. Also, iMind makes it possible to send emoticons during meetings. The emojis overlay on video streams. Thus, conference participants may reinforce their words with emoticons.
Can iMind.com Be Launched on Mobile Devices?
Certainly, the mentioned platform can be employed on PCs as well as smartphones and tablets (iOS together with Android). And users don’t need to install additional applications to make video calls. That’s due to iMind may be run through any popular online browser.
How to Join a Conference?
Participants shouldn’t pass the log-in or registration procedure to access a video meeting created in iMind. They just need to use a corresponding link to join a conference. However, some functions like recording meetings aren’t available to unauthorized clients.
iMind.com offers its users an online chat. But solely those having paid subscriptions may employ this option. Usually, participants apply the chat for business documents, thematic images, and various chart sharing. So, iMind is a comprehensive video conference platform for any-size meeting holding.
Cloud Technology Makes Video Conferencing More Feasible for Remote Workers
A growing number of brands are discovering the benefits of using the cloud for video conferencing. Tools like iMind use cloud technology to help remote workers better communicate with their teams and clients. This will be a gamechanger as we shift even more towards a global economy.
Of course, the biggest story of 2022 was that AI-generated art was making major headway. However, AI can be even more important for more mundane graphic design tasks.
What should you do when you want to share a picture of a Christmas event with your friends, but the picture is blurred? Definitely, you should our amazing AI-based image Upscaler such as VanceAI Image Upscaler, which uses AI algorithms to make any ordinary image as perfect as you want. VanceAI Anime Upscaler is also a wonderful upscaling product from VanceAI that helps to create a clear anime picture. You can create elegant photos to make your Christmas event more memorable. Let’s see VanceAI Anime Upscaler and VanceAI Image Upscaler in detail.
Detailed Introduction to VanceAI Image Upscaler and VanceAI Anime Upscaler?
VanceAI Image Upscaler and VanceAI Anime Upscaler both are amazing AI-based image upscaling products from VanceAI that uses AI technology to make a fully detailed and informative image in just one click. Both image upscalers are ultra-fast in action and deliver the best quality result within seconds, no matter how low-resolution your photos are.
What’s amazing in VanceAI Image Upscaler?
VanceAI Image Upscaler is an innovative and amazing AI-based Upscaler from VanceAI that uses AI algorithms to smartly handle object details. It is an all-in-one image upscaler because you can upscale any kind of image such as animal photographs, landscapes, night photographs, Anime, Art and CG images, general portraits, historical photos, etc. This online photo enlarger offers different AI models and up to 8x photo enlargement in just one click approach. You make information in any low-grade image as clear as you please just by AI upscaling it. VanceAI Image Upscaler is a top-class AI-based image Upscaler that is ultra-fast in action and just in seconds it can fill the missing pixels in any ordinary photo. From right now, make your New year photographs more elegant and awesome by upscaling them.
Here are some special features of VanceAI Anime Upscaler.
The most important and special thing about VanceAI Anime Upscaler is that it is designed only to upscale anime images. This Anime Upscaler is based on Waifu2x technology, which makes it perfect to AI upscale anime images by up to 8x. This online AI Anime Upscaler allows you to easily make high-resolution anime wallpapers, waifu pictures, anime profile photos, and iconic posters.
Other AI-based tools are offered by VanceAI.
Some other AI-based tools offered by VanceAI are AI Photo Enhancer, AI Image Denoiser, AI JPEG Artifacts Remover, AI Image Resizer, AI Passport Photo Maker, AI Image Compressor, AI portrait Retoucher, AI Photo Enhancer, AI Image Enhancer, AI Photo Dehaze, and the latest is VanceAI PC to make amazingly perfect and elegant photographs with high-resolution.
Features of VanceAI Image Upscaler
Here are some amazingly cool features of VanceAI Image Upscaler and VanceAI Anime Upscaler.
Based on AI algorithms for photo enlarging online
Waifu2x-based Anime Upscaler for anime image enhancing online
Make anime images sharp and crispier just with one click
Amazingly upgrade resolution by up to 4k to make your Christmas pictures wonderfully awesome
Super-fast to upscale anime images
Also, help in denoise and sharpen images with one click
Intelligently upscale image without losing quality
Amazing AI-based image Upscaler fills up the mixing pixels in pictures automatically
Pros & Cons
Pros
Anime image enhancement with batch-mode processing
Speedily upscale any low-quality picture
100% data security and easy-to-use
Cons
Different AI upscaling models
There are five different AI upscaling models including “Standard, Art & CG, Anime, Text and Low-resolution, and Compressed” to AI upscale any ordinary image at VanceAI Image Upscaler. Here’s a little more about each model.
Standard
The “Standard” is the best AI upscaling model to upscale any kind of image such as paintings, illustrations, text images, general portraits, product images, and simple camera shots.
Anime
“Anime” is the perfect AI upscaling model for anime images, waifu pictures, cartoon wallpapers, or iconic characters to make them HD.
Art & CG
Art & CG is the best AI upscaling model for computer graphics or designs, CG images, drawings, or art.
Text
Text is the best AI upscaling model to upscale images scanned text-based images or any image that includes text or phrases.
Low-resolution & Compressed
Perfect choice for enlarging any low-resolution & compressed portrait including animal photography, wallpaper, scenery photographs, and profile picture.
VanceAI PC
VanceAI PC is the best software from VanceAI that is easy to use and offers all above-mentioned AI upscaling models to AI image upscale online on PCs.
How to Use VanceAI Image Upscaler and VanceAI Anime Upscale
Both our products are operated in the same way. So, we will discuss here just VanceAI Image Upscaler.
Method one: Go to the VanceAI Image Upscaler’s Product Page
Step 1: Go to the VanceAI Image Upscaler’s Product Page and upload your Christmas photo which you want to make elegant by clicking on the “Upload Image” option.
Step 2: Choose the required AI Model and the required scale which you think is perfect for your Christmas image. Now click the “Start to Process” button to AI upscale your Christmas picture online.
Step 3: When your clear picture is ready to download, save it simply by clicking the “Download Image” option. That’s it.
However, there is an alternative way of photo enlarging with VanceAI Image Upscaler. You can also try it.
Method two: Visit VanceAI Upscaler Workspace
Visit the VanceAI Upscaler Workspace and click on to upload option or simply drag your ordinary picture for AI upscaling image online. Click on the “Start to Process” option and get back your highly enhanced image within seconds. Next, save your full-detailed image by clicking the “Download” button.
The same methods are for VanceAI Anime Upscaler, you can make any anime image wonderfully perfect by following the same instruction for Anime Upscaler.
VanceAI Image Upscaler and VanceAI Anime Upscaler Review
In this section, we are going to discuss how our amazing AI-based image Upscaler performed.
Look at the image below, which may be captured at a Christmas event. You can see the uploaded image looks blurred and the detail in the picture is not even precise. Even the word “Merry Christmas” written on the mug, looks blurred when the picture is zoomed in that is special in this picture. While the processed image is fine and the image’s resolution is 100% upgraded because it is upscaled by up to 8x. The processed image is free from pixelation and everything is 100% clear in it. No doubt, after upscaling this picture is pricelessly precious for sharing at a Christmas event.
Here is a Santa Claus that is upscaled up to 8x using our amazing AI-based Image Upscaler.
See the uploaded Santa image that looks too blurry. The resolution of this Santa Claus is too poor, and also details are not clear because of blurriness. However, the processed Santa picture is perfectly sharp and the color contrast is fine here. There is no blurriness, and no pixelation, and also the resolution is 100% upgraded. This Santa picture is sharp enough to appear elegant. Everyone would love to use it to say Merry Christmas.
When you have only ordinary photographs, you must try our online AI-based Image Upscaler. Within seconds, you can make your pictures sharp and clear that can be used for happing wishing on the New Year or Christmas event, and on the other hand to create a storybook or animated clip, or funny cartoon movie.
Conclusion
In conclusion, VanceAI Image Upscaler and VanceAI Anime Upscaler both are the best cloud-based and amazing AI-based upscaling products from VanceAI that allow you to turn any ordinary portrait photograph into a DSLE-level and elegant picture. From now on, within seconds you can make any blurry picture crisp and clear by AI upscaling it.
FAQs
What is VanceAI Passport Photo Maker?
VanceAI Passport Photo Maker is a simple yet powerful AI passport-size photo maker from VanceAI. Here you can smoothly edit your passport photo within no time. It allows you to create a professional passport-size photo with simply one click. You can crop your passport photo, edit it, and make it ready to use just in one click.
What Can I Do with BGremover?
BGremover is an amazing AI-based tool from VanceAI that allows you to remove an image background just in a matter of 5 seconds. You can watch this video to see how AI can accomplish this. Its trained AI background removal technology help in changing background or editing image backgrounds like a pro. Within seconds you can switch the image background and replace it with any solid color background.
In particular, a growing number of companies are using AI to automate their social media marketing strategies. As LinkedIn becomes more viable for B2B marketing, more brands are going to leverage it to this end.
AI Makes Things Easier for Brands Trying to Automate LinkedIn Messaging
AI is changing the state of social media. One recent study found that social media companies and brands using social media spent over $987 million on AI last year.
LinkedIn message automation is the process of using third-party software to send messages to your connections. There are different types of LinkedIn messages you can automate, including connection requests, prospecting messages, and even follow-ups. You can use this tool to save time, reach your targeted audience, and increase the number of prospects and leads you to have.
None of this would be possible without recent breakthroughs in AI. We previously talked about the benefits of AI for LinkedIn Ads, but automating LinkedIn messaging is an even bigger benefit.
There are two main kinds of LinkedIn automation tools that helps automate linkedin messaging safely. One type is browser-based, and the other is downloadable software. The primary difference is that browser-based tools can only be run in a browser, and they use a unique IP address each time. They are easier to detect. However, they lack features that are found in desktop-based tools.
The best automation tools for LinkedIn are those that emulate human activity. You can find a list of some of them on this blog post from Social Pilot. They make the process look as though everything is done by hand. The best ones also offer various features to help you accomplish your goals.
Is it Safe to Send Automated LinkedIn Messages?
AI technology has made social media messaging automation possible. But is it safe?
Automated LinkedIn messages are a great way to improve your outreach on professional networking sites. However, you need to be careful in using the tool. Here are some tips to ensure your success.
First, it’s a good idea to make a list of at least 100 hot leads. Use that list to test the tools you’re considering. You’ll want to find a tool that offers a range of features, as well as the ability to control how much you use it.
You should also look for an automation tool that gives you the power to choose your audience. A tool that has a built-in target audience filter can save you a lot of time.
You can also choose a LinkedIn automation tool to personalize your message. This helps you to create more compelling messages and increase the likelihood of your message being read.
You should also be mindful of the limit that LinkedIn puts on the number of requests you can send per day. If you exceed this, your account can be permanently blocked.
If you’re thinking of investing in a tool to automate your LinkedIn messaging, be sure to look for one with a strong reputation. You can also consider a third-party application to check the authenticity of your email addresses.
You should also keep in mind that automated LinkedIn messages are not as efficient as regular emails. For example, only a small percentage of your contacts will likely respond to your first message.
Tips to Create an Automated Message on LinkedIn
If you want to reach out to your LinkedIn connections and promote your business, you can easily create an automated message. But first, you’ll need to learn a few tips on how to do it. This article will teach you everything you need to know about setting up a message, personalizing it, and analyzing its performance.
Short Subject Lines Can Increase Open Rates
When you create an automated message on LinkedIn, the subject line is crucial to its success. You need to get the reader to open your email. To do this, you must provide value. You also need to make sure the subject line is informative.
People are more likely to open an email with a short subject line. The average length of an email subject is about 44 characters. However, most mobile phones can only display 33 characters. You should limit the length of your subject line to help it stand out.
When creating an automated message on LinkedIn, it’s important to use your mutual connection’s name in the subject line. This will let your prospect know you are sending an email to someone they have already interacted with. This is a powerful technique because it cuts through the noise and gets your prospect’s attention.
Personalize Your Message
Personalized LinkedIn automated messages set the right tone for your first interaction with a potential connection. They are a great way to optimize your profile and reach the most targeted customers. These messages are more engaging than regular emails.
Aside from setting a positive tone, these messages help you connect with others. You can use them to pursue industry experts and listen to feedback about your business. Whether you need to make a connection request or share an industrial topic, you can customize your messages to fit your brand and style.
Set Up A Sequence
There are a few different automated messaging tools available for LinkedIn. They all offer unique features and benefits. You can choose which one best suits your needs. However, they all share certain limitations. You’ll need to take into account these before you set up a sequence for your LinkedIn campaign.
To set up a sequence, start by entering your name and a new sequence. Next, give the sequence a name and save it. You can then edit your steps or add new ones. You can also reorder them if you like.
You can edit your task titles and task reminders. You can also create a queue for them. You can also choose to thread your follow-up emails as replies if you want.
Analyze Your Messages
LinkedIn automation is a recent trend that has gained traction. The platform offers a wide range of tools for automating various tasks. The best tools, however, must allow for customization and personalization.
Personalized messages are one of the key factors in automating your LinkedIn outreach. These personalized messages can be created based on the profile of the target audience. They can also be customized by location, skill, and mutual contacts. The result is a social selling campaign that can be used to generate leads. The process of identifying and addressing your target audience is easier and faster with automated tools.
The biggest benefit of using automation tools is that you’ll be able to save a lot of time. You can automate tasks like sending messages, considering the type of service, and following up with outreach. These tasks can be a bit repetitive, but with automation, you can avoid them.
AI Makes LinkedIn Messaging Automation Possible
AI technology is undoubtedly changing the future of business. One of the biggest benefits of AI is that it is helping automate social media marketing and messaging. Many companies use AI to automate their LinkedIn messaging.
Linkedin is a hive of activity for business folk of all stripes. The social networking site is a gold mine of business and consumer info. It is a surefire way to boost sales, improve client relations and boost morale among employees. It also has a reputation for keeping its clients on track, and if the best practices are followed, you can’t go wrong. It’s also got a no-hassle, no-hassle free trial that lasts for as long as you need it to.
Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO.
Data-driven SEO can be very beneficial for any company trying to boost organic search traffic to their product pages. Marketers can boost their ROI significantly by leveraging data analytics strategically to boost their rankings.
Ways Marketers Can Utilize Data Analytics to Improve the SEO of their Product Pages
Brands around the world are projected to spend over $122 billion on SEO by 2028. As the market for SEO grows, they will rely more heavily on data analytics to boost rankings.
Product pages are the most crucial pages for any website trying to drive sales. A product page is where your service or product is presented with its specification and where the customer can buy it.
A data-driven strategy to improve SEO can maximize conversion rates of your product pages, but your product pages should be similar to the rest of the website, since pages affect each other.
Search engines check the whole website, so the SEO process for product pages is not easy. This article provides the most effective tips for using data analytics to improve the SEO of these pages.
1. Identify the Best Keywords
The foundation of each SEO optimization is keyword research. Therefore, it is best to focus not only on short keywords but also on long and specific ones, as a customer indicating the exact keyword already knows what to buy, and such searches will have the highest conversion rates. So, SEO optimization tools will provide you with keyword suggestions to use on the product page, so remember to use the last ones from the list.
Data analytics technology has made keyword research more effective than ever. A number of tools like Ahrefs and SEMRush use data analytics algorithms to aggregate information on monthly search volume, competition, average CPC and other data on relevant keywords.
2. Identify the best converting structure of product description pages with website analytics
Even though not all customers shop on the most popular e-commerce platforms like eBay or Amazon, all are familiar with and get used to the structure of the product presentation. It is better not to try to invent something new; a good solution is to use this knowledge to satisfy customers’ expectations and simplify their experience on your website. You should place the product picture on the left; its name, price, and short specification are on the right. Do not forget about shipping and warranty information and authentic reviews. If customers do not buy on your page, make it more traditional; otherwise, your SEO score will go down.
You can use website analytics tools like Google Analytics and Crazy Egg to determine which page structures convert best. This data-driven approach will help you boost your conversions. You can also use data analytics to conduct tests to see how search engine rankings change.
3. Analytics can also help optimize meta titles and meta descriptions
Metatitle and metadescription are the previews of your website with the product page in the search results. It would help if you found a unique and logical way for your product presentation within 60 characters without abbreviations. Your metatitle should keep attention among other similar products. And if a metatitle is the first eye-catching factor, the second is the short description afterward. A metadescription should explain the best values of your product within 160 characters and contain the keywords as well. It is better to write a unique metadescription with relevant information for each website page, including the product page. If your aim is top five Google ranking, it is strongly recommended to follow regularly updated Google recommendations.
You can use data mining and data analytics tools to see how other websites structured their meta titles and meta descriptions and identify correlations between their structures and SEO rankings. RakkoTools and BuzzStream are great meta description extraction tools that use sophisticated data analytics algorithms.
4. Optimize photos and videos of the product
Adding media files to the product description always increases customer involvement and makes them stay longer on your website. Your website will be ranked higher and correspondingly as the most interesting. You should add high-quality images and videos on the product page from different views. It is essential to insert only original content, as search engines ban all plagiarism, and the website will be black-listed. You may also use bought stock photos, but such content attracts less attention. All downloaded files should be checked by technical SEO for their performance.
Again, it is a good idea to use Google Analytics or other data analytics tools to assess the impact different elements have on SEO rankings.
5. Check website errors
All types of website errors are killing your SEO rank. However, several ones should be resolved immediately:
Broken links – Search Engine Bots visit all links to collect data,
Non-availability of TLS certificate – only HTTPS sites are considered secure connections and prioritized by most search engines.
Duplicated content – a lousy content plan confuses the search engine’s algorithms.
Backlinks – low-quality links are considered as spam and negatively affect your rank.
Website error codes (404, 500, 403,503) lead to losing organic traffic.
Data analytics and AI analysis tools make it easier to identify these errors. For owners of large websites or many websites, a manual search of errors requires significant time, so website error checkers are a good help. In addition, such tools will provide you with a detailed competitive analysis and technical audit, which will be valuable information for attracting new customers.
6. Write clear calls to action
This is one of the most important benefits of using Google Analytics and other data analytics tools is that they can help you optimize your calls to action. You can use analytics tools to split-test different messages to get the best results.
It is crucial to guide your customer in a way that you want him to act on your website. The clearer and more visible calls to action, including “buy now,” the more actual purchases will be performed. You can add CTAs not only on product pages but also on a landing page or any other place that describes or mentions your product. Based on your target auditory, you can include additional CTAs (not only selling your product but also inviting customers into closed auditory). With CTAs, you help customers make final decisions or define the purpose of visiting the website. You can also with CTAs communicate with your customer by asking them to provide reviews, complaints, and questions about your product.
Why it is essential to optimize websites with data analytics
Data analytics technology has had a huge impact on the state of modern website marketing. A growing number of brands are using data analytics to improve their SEO.
The online market is very demanding and challenging. Every day many competitive products appear. To be visible to customers, you need to be better and play under the search engine rules. SEO is a must for all websites, and as the product page is the website’s main page, the first step of optimization. You need to attract as many customers as possible using all appropriate tools, and SEO is one of them.
You need to audit your website on a regular basis. You will see visitors’ current activities, problem zones, and why your website does not convert into customers. Also, competitor analysis will help find the best working practice. SEO report is a guide on how to improve your website. This report is a long-term commitment to how to develop your website most effectively.
Data Analytics is the Future of SEO for Online Stores
Online stores can’t afford to overlook the importance of using data analytics to boost their SEO. The more time you spend with your website; the more profit you will have at the end. Your product page should contain the best information about your product in a user-friendly way. The customer should clearly understand where to go to find more information, where to see other reviews, and where to buy. To improve all these parameters, go through the tips for quick analysis; for a more detailed one on the Internet, there are numerous SEO tools, free or paid.
AI technology is becoming more important than ever. According to CompTIA, 91.5% of top businesses use AI technology on a regular basis.
A growing number of AI startups are offering original solutions to help other organizations and consumers. You can improve the likelihood that your AI startup will succeed by setting your company up abroad to take advantage of different markets and get access to quality talent.
What to Consider When Establishing an AI Startup Abroad
The demand for AI technology is growing exponentially every year, with businesses across the globe opting for digital transformation. Not surprisingly, digital technology is the favorite vertical for entrepreneurs looking to foray into overseas markets. AI is one of the most profitable ventures for companies trying to make the most of new advances in digital technology. With the right AI business model, your company can be very profitable.
You can expect to make it big in the AI industry, regardless of the destination you pick. In fact, launching a startup abroad is relatively easy in countries that offer immigration through an investor visa. You can contact Bersani Law Firm & Partners for assistance to see the requirements for the Investor Visa for Italy. They can also help you understand how the process works and why it is ideal for global entrepreneurs launching AI startups. Additionally, you must consider a few more factors to ease your journey. Here is a list of actionable tips to set up a tech venture abroad.
Understand the market potential
This one is a no-brainer because launching a business abroad is a giant leap. You should choose your destination wisely instead of relying on guesswork. Although AI technology products and services are in demand globally, you must understand the market potential before diving in. Match the demand with your business niche to ensure a good market for your business. For example, e-commerce development and support companies can make it big in countries with a growing e-commerce niche. Once you are sure about the market potential, you can proceed without second thoughts.
Prioritize the ease of immigration
Great AI programmers are hard to come by, so you want to make it easy to attract talented employees from other countries. Besides getting a clear view of the market potential, you must ensure that the destination offers easy immigration. Countries like Italy make a great option because they let immigrants in with the investor visa route.
You need not worry about complex eligibility requirements because you only require funding to obtain an investor visa. The process is simple and quick, so you can move and launch your startup within months. The Italian investor visa route requires you to deposit the funds within three months after landing and getting a residence permit. It is definitely a plus because you need not worry about the safety of your funds. The best part is that the investor visa serves as a pathway to citizenship, which means you can stay for good.
Get your finances in place
Another tip to set up your AI startup abroad is to get your funds in place. You will need the money at every step, so be ready with a checklist of funds and timelines. For example, the minimum funding requirement for the Italian investor visa is €250,000, and you will have to bring the money in three months. Besides the immigration funds, you will require startup money for renting an office, hiring employees, obtaining permits, and setting up a residence for your family. Ensure you are financially ready for the move before proceeding with your business plans. Financial preparation puts you in a good place and ensures success down the line.
Starting a tech venture abroad is a great idea for aspiring global entrepreneurs. But you should implement your business plan only after proper preparation. These actionable tips set you on the right track. You can go the extra mile by recruiting local partners to help with immigration, legal steps of the setup, and market guidance.
Make the Most of Your AI Startup Abroad
There are a lot of variables that you have to think about when launching an AI startup. You will need to find venture capital, hire the right AI development employees and learn the market. You may have an easier time accomplishing these tasks while setting up a startup abroad.
AI technology has always been the foundation of the Fintech industry. A report by BlueWeave Consulting and Research shows that Fintech companies are projected to spend $28.11 billion on AI technology by 2028.
The growth in demand for AI among Fintech companies has accelerated in recent years. Eighteen months ago, a joint partnership between Qualcomm Technologies, Inc. and Foxconn Industrial Internet helped Fintech companies make better use of smart technology to grow their business operations. One survey from Business Insider found that 80% of banks feel AI is integral to their future.
While most of the announcements about the merits of AI in Fintech have come from the private sector, a number of regulators have made similar announcements. Former SEC Commissioner Allison Herren Lee recently made some statements that allude to the importance of using AI technology to address some of the more pressing challenges in the financial sector.
Allison Lee Details the Importance of AI in the Fintech Industry
The US Securities and Exchange Commission (‘SEC’) has always been at the forefront of investor protection and maintaining fair, orderly, and efficient markets. This often means that its proposed rules and regulations come under scrutiny from public and private actors.
Before her departure, SEC Commissioner Allison Herren Lee, sat down on the Fintech Beat podcast to discuss her future plans, and what the Environmental, Social, and Governance criteria (‘ESG’) and public company reforms may mean for FinTech and the broader industry. The podcast is hosted by Dr. Chris Brummer, a Georgetown law professor and director of the Institute for International Economic Law. He has spent over a decade researching the development of financial and regulatory policy and the impact of technology on how authorities operationalize supervision and regulatory oversight.
Although Ms. Lee didn’t specifically reference the merits of artificial intelligence, her statement did touch on issues related to its benefits. AI technology is invaluable for improving the security of financial applications.
Bernard Brode has previously written a blog post on the reasons AI is important in fortifying Fintech security. Brode cites a number of case studies on the benefits of using AI to make banks more secure. Leading financial institutions like Barclays have used AI to do real-time risk assessments and stop fraudulent financial transactions before they can be completed. Cutting-edge fintech companies are employing similar applications.
Many of these AI applications can be underscored in Lee’s speech, even if they were not directly cited. Commissioner Lee, for her part, has offered her voice to a range of issues from private company disclosures to heightening environmental, social, and governance reporting of public companies. But now her short-term plans involve a visiting lecturer role at a law school in Rome.
The fascinating episode began with the two discussing the recent SEC proposal on rules to enhance and standardize climate-related disclosures for investors. This new rule, now put forward as a proposal, would require public companies to provide detailed reporting of their climate-related risks, emissions, and net-zero transition plans. The objective of the noteworthy, but highly controversial proposal, is the prevent greenwashing in markets, especially among actors touting environmentally friendly practices. More companies can use AI to better govern themselves and hold other companies accountable.
The SEC rule would require three categories of disclosure: material climate impacts, greenhouse-gas emissions, and any targets or transition plans.
“It’s a disclosure proposal that builds off existing market-driven solutions like TCFD (Task Force on Climate-related Financial Disclosures) and the GHG (Green House Gas) protocol”, said Lee. “So it establishes a standardized framework for disclosing climate-related risks and opportunities, so investors can price that risk when they’re making their investment decisions, and then they can allocate the capital as they see fit. They’ve been very clear for a very long time that they need better information on climate risks.”
Commissioner Lee discussed how a lot of groundwork for this framework had been completed due to all the private ordering that has taken place around climate. However, even after those orderings, many companies still don’t make disclosures, don’t disclose fully, or have varying disclosure periods. Several of these disclosures also occur outside of SEC filings which raises questions about their reliability. All these challenges have resulted in investors demanding clearer information in response to how a company plans for climate risks.
The proposed rule comes at a time when there is a rising worldwide movement for climate action and standardized disclosure of climate-related risks. The United Kingdom, New Zealand, Japan, Hong Kong, and the European Union are all taking similar steps.
Dr. Brummer was keen to know more about the industry’s response to these proposed rules for disclosure. He mentioned how the rules had attracted a significant amount of attention, with support as well as criticism from various stakeholders. In this regard, he was curious to find out where the SEC stood on the matter.
Commissioner Lee first went on to explain how the notice and comment period for the proposed rules is significant for the entire process. It allows helpful criticism to be highlighted and allows the SEC to respond to that feedback. One critique that she was eager to disprove was a jurisdictional one, which put forward the argument that the proposed rule was not consistent with SEC’s legal authority.
The understanding Lee sought to push forward was that the rule is compatible with the SEC’s jurisdiction to require corporations to disclose information required for investor protection, such as climate risks and associated preparation. The Securities Act and the Securities and Exchange Act provide the SEC authority to compel disclosures that are “necessary or appropriate in the public interest or for the protection of investors.” In addition to investor protection, the SEC is responsible for “promot[ing] efficiency, competition, and capital formation.” The SEC states that it is proposing this regulation in response to the “investor need [for] information regarding climate-related risks” that “have present financial consequences.”
The two Washingtonians also discussed the intricacies of private and public markets and what the consequences of such disclosure requirements would be for companies looking to go public but who would naturally view such disclosures as additional costs. Such disclosure requirements could also encourage companies to keep certain areas of their business private.
Dr. Brummer also brought into the conversation an angle that is rarely pushed through in the regulatory space – the question of inclusion and how minorities are excluded from participating in private markets due to the costs involved. Although Commissioner Lee believed that private markets were inherently riskier for non-accredited investors, Dr. Brummer argued that if there is a particular kind of risk, the SEC needs to work on solutions to speak to mitigate such risks as opposed to locking participants out. He was also eager to see further conversations on how the commission can leverage whatever opportunities are presented and minimize whatever risks are there.
AI is going to play an even more important role in mitigating these risks. A growing number of financial institutions will need to find ways to deploy it to their advantage.
Towards the end of the episode, Dr. Brummer brought up the new executive order passed by President Biden on “Ensuring Responsible Development of Digital Assets,” which also pertains to a roadmap for cryptocurrency. “What’s the relationship between the independent agency that is the SEC and the executive order coming out of the White House?” asked Brummer.
“Yeah, I think that’s a great question. And I think it’s something that observers want to understand and, you know, you point out we’re an independent agency. That’s right. What that means legally is we’re not bound by those executive orders, not strictly. But it’s certainly fair to say that we’re gonna look at them and we’re gonna think about principles encompassed in them, the best practices that might inform, you know, our policy making. So, so we do, we can, and we do look at and think about these types of things and ask ourselves what part of this potentially implicates our jurisdiction and our responsibilities and how well those need to be aligned with what’s happening across the regulatory space with, with both independent and, and non-independent agencies. So it’s important to us. We are not bound by it, but we look at it and think about it.”
AI Helps Fintech Companies Bolster Security
A growing number of fintech companies are using AI. One of the biggest benefits is that AI helps improve their security. AI will also help address many of the concerns that Allison Lee referenced in her statement.
Useful and engaging apps help companies build audiences, delight customers & increase sales
The most innovative companies in the world aren’t just connecting with their customers through advertising. They’re also offering helpful services and tools to win them over. Creative and unique mobile apps are helping brands connect with fans to convey brand messages, offer a useful service, keep them engaged and build customer loyalty in a crowded marketplace. Studies show that more than 50% of customers who regularly use a branded app are more interested in buying from that company.
But it’s not enough to just create and launch a branded app. There are plenty of those out there and very few of them gain long-term traction and repeat users. More than 90 of the top 100 global brands have already launched at least one app. According to a 2022 marketing survey, nearly half (48%) of businesses and startups had an app in 2022, compared to one-third (32%) in 2021. What’s more important for brands is to have a clear strategy on how they plan to drive app downloads, make the content compelling and increase long-term user engagement.
According to Ketchum’s Daily Ride Index, More than 150 million Americans spend on average an hour a day in their cars driving, and 75% of that time is spent alone in their cars. This explains why some of the best branded apps have been created by automobile companies trying to capture a slice of this driving time to build loyalty.
What Questions Should Brands Ask Before Creating An App
There are plenty of examples of engaging and helpful brand apps like Chipotle’s Scarecrow game app in which players can earn buy-one-get-one-free offers, Pop Secret’s Perfect Pop app that tells you the perfect time to take your popcorn out of the microwave, or Coca-Cola’s Freestyle app that lets users explore new drink flavors. But beyond just driving downloads, what questions should brands ask before they launch yet another app?
Is the app useful and does it have sticky content or experiences that are engaging and memorable?
Is the app designed to grow brand awareness and loyalty? Does it offer brand information, product discounts or some convenience to customers?
Is the app reliable, beautiful, simple, intuitive and easy-to-use? Is the app targeting the right audience?
Is there a clear correlation between the app and the brand? Is the app a true extension of the brand and what it stands for?
Do you have the marketing resources to promote and constantly refresh the app to keep users engaged?
Unfortunately, around 99.8% of apps fail. It is very hard to create a good app without building a following first. This is why digital marketing services are so important for app developers.
Here are 14 mobile apps that are engaging, popular and a great extension of the brands they represent:
1. L’oreal Makeup Genius App
The L’Oreal augmented reality Makeup Genius app uses advanced facial mapping technology to make your smartphone camera into a virtual mirror that lets you try on products in real time. The app scans your face and allows you to virtually apply makeup and try on specific products and looks specifically chosen by L’Oreal experts, all through your device’s viewfinder. Once the app knows where your mouth, cheeks, eyes etc. are, it’s easy and fun to try on makeup or complete looks. You can also share the results with family and friends on Facebook.
What makes this app special is that it registers 64 facial data points and 100 facial expressions allowing the app to identify the user’s lips, eyes and facial contours. This advanced technology allows the virtual makeup to move with the user if she turns her head to see how she looks from multiple angles, changes her facial expression etc.
2. The Starbucks App
The ubiquitous green and white Starbucks logo has become a familiar sight around the world, but the brand is also innovating in the mobile space. The Starbucks app has quickly become one of the most popular mobile apps used by consumers. With their app, customers can pay for their orders with a few taps on their phones, as well as manage their rewards points and exclusive discounts.
Since its launch in 2009, the Starbucks app has been constantly evolving to meet customer needs and offer an even better user experience. Customers can now order ahead so that their drinks are ready when they arrive at a store, as well as access personalized offers tailored to them. The level of convenience it provides makes it easy to understand why over 21 million people have downloaded it worldwide.
3. AUDI Latest MyAudi App (Previously MMI CONNECT APP)
The MyAudi app is a mobile application developed by Audi AG for use with certain Audi vehicles. The app allows you to connect your Audi vehicle to your smartphone and provides a range of features and services, including:
Vehicle information: View information about your vehicle, such as the current fuel level, tire pressure, and oil level.
Remote services: Use the app to remotely lock and unlock your doors, locate your vehicle, and start the engine (if your vehicle is equipped with Audi connect).
Navigation: View real-time traffic information and receive route suggestions.
Service scheduling: Schedule service appointments and view your service history.
Vehicle customization: Adjust certain vehicle settings, such as the interior lighting and temperature.
Audi connect services: Access a range of online services, such as news, weather, and parking information.
The MyAudi app is available for download on the App Store and Google Play. To use the app, you must have an Audi connect account and a compatible Audi vehicle.
4. AUDI START-STOP APP
Audi also created the Start-Stop app which notifies users about which apps could be closed to save power on their smartphones. Start-Stop notifies you when it detects open apps that aren’t actively being used and once you tap the notification the app gives you a complete list of apps you can choose to close out of. The app promotes the company’s energy efficient outlook and doubles as a promotion for the company’s gas-saving technology.
5. ASICS Runkeeper – Run Tracker App
ASICS is one of the world’s biggest sports equipment and apparel companies and has been designing technically advanced footwear and athletic products for over 60 years. Created as an extension of their brand, the MY ASICS app is a free, adaptive running app that creates customized training plans for athletes to match their running ability, fitness level and goals. It’s the only running app that builds a custom training plan powered by 7 years of runner research.
By making MY ASICS a favorite training app among fitness enthusiasts, and including the best content, advice and training plans, the brand wants to build a loyal community of fans. In turn, the company gets valuable insights on the fitness community to help design and sell better products. Umbel has helped ASICS drive thousands of MY ASICS app downloads at half the average cost per install, increase awareness of the brand among fitness enthusiasts, and collect and analyze customer data to find actionable insights in real-time.
The ASICS Runkeeper – Run Tracker app also includes a social aspect, allowing users to connect with friends and share their activities and progress. It is available for download on the App Store and Google Play.
6. Nike Run Club – Running Coach App
The Nike Run Club app is a running coach app that provides personalized running plans and training programs. The app helps runners of all levels to reach their running goals. It is designed to provide runners with personalized guidance, motivation, and support.The app offers a variety of running plans and training programs for runners of all levels. It also provides detailed information about running form, nutrition, and injury prevention. The app also includes a GPS tracking feature that allows users to track their runs and view their progress. Additionally, the app provides access to running clubs and events, as well as a social network to connect with other runners.
Overall, the Nike Run Club app is a great tool for runners of all levels who are looking to get the most out of their running experience. With personalized plans and training programs, detailed information about running form, and access to running clubs and events, the app provides a comprehensive resource for runners.
It is available for download on the App Store and Google Play.
7. Sephora App
The Sephora App is a mobile application designed to make shopping for beauty products easier and more convenient. With its user-friendly interface, the app allows customers to browse through a wide selection of beauty products, compare prices, read reviews, and purchase items directly from their mobile device. Additionally, the app offers exclusive deals and discounts, as well as access to tutorials and product reviews. Sephora also provides customers with the ability to save their favorite products and create custom shopping lists.
Overall, the Sephora App is an excellent way for customers to find the beauty products they need at the best prices. With its easy-to-use interface, access to exclusive deals and discounts, and ability to save favorite products, the app provides an efficient and enjoyable shopping experience. This app is available on both Apple and Play Store.
8. The Dunkin’ Donuts App
The Dunkin’ Donuts App is a great way for customers to get the most out of their Dunkin’ Donuts experience. The app allows users to order ahead, pay for their orders, and even use their mobile phones to earn rewards. Customers can also use the app to find the nearest Dunkin’ Donuts location, as well as view the menu, nutritional information, and promotional offers.
The Dunkin’ Donuts App is a great way for customers to save time and money when it comes to their Dunkin’ Donuts purchases. With its easy-to-use interface, access to exclusive deals and discounts, and ability to save favorite products, the app provides an efficient and enjoyable shopping experience.
9. Land Rover InControl Remote App
The Land Rover InControl Remote app is a mobile application developed by Land Rover for use with certain Land Rover vehicles. The app allows you to connect your Land Rover vehicle to your smartphone and provides a range of features and services, including:
Vehicle information: View information about your vehicle, such as the current fuel level, tire pressure, and odometer reading.
Remote services: Use the app to remotely lock and unlock your doors, locate your vehicle, and set off the alarm (if your vehicle is equipped with Land Rover InControl).
Service scheduling: Schedule service appointments and view your service history.
Vehicle customization: Adjust certain vehicle settings, such as the interior lighting and temperature.
InControl services: Access a range of online services, such as news, weather, and parking information.
The Land Rover InControl Remote app is available for download on the App Store and Google Play. To use the app, you must have a Land Rover InControl account and a compatible Land Rover vehicle.
10. Volkswagen Smiledrive App
Volkswagen’s SmileDrive app records your drives, lets you earn “stickers” for extra-long drives and taking trips on busy holidays etc. The app gives each user a Smile Score that captures their driving history and also lets users save and share Smilecasts of trips (including photos and updates) with friends and family.
11. Walmart Shopping & Grocery App
The Walmart Shopping & Grocery App is a great way for customers to save time and money when shopping for groceries and other items at Walmart. The app allows customers to view store information, check store hours, and even create shopping lists. Customers can also use the app to compare prices and find the best deals. Additionally, the app has a barcode scanner, so customers can quickly and easily scan items in-store.
The Walmart Shopping & Grocery App is a great tool for customers to save time and money when shopping at Walmart. With its easy-to-use interface, access to exclusive deals and discounts, and ability to create and manage shopping lists, the app provides an efficient and enjoyable shopping experience.
The app is available on both Android and iOS devices, and users can browse the aisles and find what they need without having to leave their comfort zone. The app also allows users to order groceries and have them delivered to their home, which is a great option for those who are busy and don’t have time to go to the store.
12. Charmin Sit or Squat App
Need a clean bathroom on the go? Find out whether to sit or squat with the Charmin’s SitORSquat app. The Charmin toilet paper company’s app helps you find the least-gross public restrooms around the country. The SitOrSquat app maps thousands of public restrooms and clean locations have a green “Sit” rating while dirtier ones have a red “Squat” rating. The app also lets users rate and review a bathroom, and share experiences and feedback with others making it possibly the biggest crowd sourced resource of public bathrooms ever.
11. Kraft iFood Assistant App
Kraft’s iFood Assistant App offers hundreds of recipes of dishes that include their products (of course). The company says the app “brings simple, delicious food ideas, anytime and anywhere you go.” Content includes how-to videos, smart 1-2-3 recipes and built-in shopping lists that are great for saving time in grocery stores. Version 4.0 of the app also lets users use voice commands to search for recipes, add items to a shopping list and move to the next step in a recipe while cooking.
14. Corona Beach Break
Beer brand Corona Extra created the Beach Break app to help fans transform the beach from a physical place to a state of mind. The app rewards fans for logging out, unwinding and unplugging from devices and programs. Users collect points in multiple ways including checking in at specific venues like stadiums, logging off Facebook or a uploading a photo of a Corona beer. Points can also be redeemed for cool branded gear and prizes like golf trips and spa appointments on the Corona website.
15. Corona Beach Volleyball App
While the Beach Break app is no longer available in the app store, Corona recently launched a very similar Beach Volleyball app. Users can connect to Facebook via the app and play in a virtual tournament to be entered to win an all-expenses-paid trip to Mexico. Plus users can play their Facebook friends for a spot on the “Friends Leaderboard.” The app includes 3 levels of increasing difficulty: Corona Island, Miami and Mexico, and comes with 1- and 2-player modes. The app also has a “Corona locator” that shows you the nearest location where Corona beer can be purchased.
Conclusion:
In conclusion, mobile apps have become an increasingly popular way for brands to build customer loyalty and generate revenue. As the market evolves, these platforms provide a valuable opportunity to creatively engage and reward customers, while also driving sales. Through apps, brands can personalize their services, establish relationships with customers, and create unique experiences that resonate with consumers. With so many advantages, it’s no wonder why more companies are turning to mobile apps instead of ads.
