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What is Analytics 

Analytics is the process of discovering, interpreting, and communicating significant patterns in data. . Quite simply, analytics helps us see insights and meaningful data that we might not otherwise detect. Business analytics focuses on using insights derived from data to make more informed decisions that will help organizations increase sales, reduce costs, and make other business improvements.

Data Analytics

Process of examining data sets in order to find trends and draw conclusions about the information they contain. Data analytics predominantly refers to an assortment of applications, from basic business intelligence (BI), reporting and online analytical processing to various forms of advanced analytics.

Web Analytics

Records information about actions on the website, registering clicks, scrolling, form submissions, etc. All of these events are gathered and marked with timestamp and other parameters such as location, device type from the data trace of each website visitor.

Search Analytics

Use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

Social Analytics

Monitoring, analyzing, measuring and interpreting digital interactions and relationships of people, topics, ideas and content. Commonly used by marketers to track online conversations about products and companies.