Category Big Data, Cloud, BI

7 Benefits of Managed Print Services for Data-Centric Companies

7 Benefits of Managed Print Services for Data-Centric Companies

Data-driven businesses must utilize a number of different services and tools to operate successfully. You will need to do your due diligence when it comes to leveraging all resources to meet your bottom line.

We have frequently talked about the benefits of using big data to make the most of your online marketing efforts. However, there are also a number of ways to use data analytics technology to execute your offline marketing strategies such as print marketing effectively as well.

Managed print services are essential for each business. These are program services offered by print providers. When you hire them for printing services, the print provider will manage your printing devices – faxes, copiers, and scanners. Although this technology seems archaic in the digital era, big data can help you get the most of it.

Using Big Data to Execute Your Print Outreach Campaigns Effectively

Print service providers enable organizations to improve their productivity, efficiency, and information security. That is possible because they monitor usage, meet the organization’s print need and replace consumables.

The most astute print service companies are regularly using big data to deliver the greatest possible value to their customers. Businesswire talked about some of the benefits of using big data in print services. These companies are using big data to:

Save paperMinimize wasteLower cost structuresIdentify the best paper types for various demographics

AI and data analytics is a true gamechanger in this sector. To know more about managed print services in healthcare or any business, you can get after hiring these services providers, read on:

Benefits of Big Data for Print Services

There are a number off benefits of big data in any business. Some of the biggest benefits of big data for print services are listed below.

1. Saving Time & Efficiency

In the organization, if employees do the printing activities, then they will waste much time. Sometimes, these activities are frustrating. It is a hassle process that requires copying, scanning, printing, or faxing the documents through poorly configured software.

In addition, the employees may spend much trying to fix the device malfunctioning or replacing the toners and cartridges. If you identify these problems and they are affecting your productivity, hire managed print services professionals.

Print services that are accustomed to using big data can offer their services far more efficiently.

2. Saves Money

Having an automated cloud-based system will be much cheaper than when you have to maintain your devices, one after the other. The outstanding thing about managed print services is that they will connect devices via one monitoring system. This will not only save money but also ensure on-time delivery.

Conducting a thorough print audit or assessment enables you to identify ways of consolidating the hardware. You don’t need too many devices that are scattered around the organization. It will be costlier to use up electricity and maintain the space.

You will be at a disadvantage trying to optimize costs on your own, because you won’t have an extensive database on various costs of different types of services or the analytics know-how to interpret your findings. A print expert using big data an give you exact costs on a hoc approach and find ways for saving on printing costs.

3. Improved on Productivity

Every department or organization will have specific printing demands. After your initial assessment of your business’s current and future needs, the managed print services provider will recommend a tailored program for different departments.

So, printing may include off-site or from mobile devices. Sometimes, the business may need to print various special documents of different formats and sizes regularly. Specialists in the print service industry will use big data to enhance productivity even more.

4. Improved Cashflow

Managed printing services can help you reduce capital expenditure. This will increase your cash flow in various ways. For example, managed printing services allow you to enjoy a real-time usage dashboard for your network of devices. Therefore, you can effectively manage your printing budget.

5. Reduced Environmental Footprint

Managed printing services allow you to reduce electricity, print consumables, and the amount of paper. These are ways of becoming a responsible organization. You will have a monitoring system in your business; therefore, easy to track and identify levels of your print usage.

If you do that, you’re in a better position of intervening and reducing the environmental footprint. The moment you are done, then it will be easy to show paper-saving efforts.

As the Businesswire article showed, they are finding ways to use analytics, big data and IoT technology to improve sustainability. This is one of the many ways that big data is lowering the carbon footprint of many companies.

6. Become More Agile

Most successful organizations will use effective ways that enable them to improve in their processes.

Choosing the right management printing solution allows your business to optimize the workflow, add products when needed, and implement other essential activities.

7. Improved Security for Your Information

Data breaches have become far more common these days. You can’t afford to be lax about cybersecurity in an era governed by big data.

What would you like than secure printing technology? Managed printing services will effectively enhance your printing security. You will not be surprised because of the many intellectual property thefts or information security breaches. The good thing, choosing reliable managed printing services will help mitigate these threats.

If you choose the right company, it will assess the print activities of your business. When offering you their managed printing services, they can avoid the significant IP security risks you could be facing.

The managed print services provider will provide your business with a secure and safe program to mitigate those risks. So, the print services for your business will be secure. The process may involve recommending a printer sign-in procedure to help minimize the stealing of document information from output trays.

In addition, this may involve better ways for waste disposal and management facilities for documents. That can be achieved by installing multifunctional printers using an automatic drive wiping functionality.

Other ways could be improving your business’s network-level solutions and ensuring hackers can’t retrieve any information. 

In a business, having one printer that implements managed printing services will reduce the number of users outside your business. That means other people will not access your network devices. This is a common security threat you can’t underestimate.

Lastly, hire a reliable and trustworthy managed printing services provider. Most companies offer these services, but not equal in-service delivery and promises they can keep. The right company enables your business to experience the above benefits.

Data Analytics is Improving the Print Service Business

There are are a number of huge benefits of using big data in the print service sector. More of these companies are finding data-driven approaches to make the most of the services that they provide to their customers in 2021.

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Best Strategy for Tracking Prices with Data Analytics

Best Strategy for Tracking Prices with Data Analytics

We have discussed some of the most obvious benefits of using big data in business before. Many of our articles have delved into the advantages of using data technology in finance and marketing outreach. However, big data can be just as important for other purposes that receive less attention, such as pricing strategies.

Using data for monitoring, analyzing, and tracking different pricing factors in the market is called pricing intelligence. Let’s say your brand sells car parts. By using data-driven pricing intelligence solutions, you’d perform actions that would allow you to find out what car parts go for in the market and recognize any trends around pricing changes. These insights would greatly help your brand develop a more efficient pricing strategy.

What Makes Proxies a Perfect Fit for Pricing Intelligence for Data-Driven Companies?

With a proxy, you can anonymously monitor the market for helpful information. Proxies keep your identity hidden, so all requests you perform will look like they’re coming from genuine internet users. This is particularly useful when you need to view a large number of pages on a single website.

If all your requests come from a single IP, you could get blocked or banned, as most websites have mechanisms to prevent this. However, proxies can send every request from a different IP, making all this traffic indistinguishable from other visitors. Here are three key advantages of proxies for pricing strategy development and optimization.

Track Pricing Data from Different Sources

If you want a flawless pricing strategy, the most important thing you need is reliable data. Many would say information is the new oil, and they’re not wrong. So much data is available on different platforms, and proxies can help you get your hands on this data without exposing your identity or raising any suspicion.

The IP address is the crucial identifier strict websites use to prevent web scraping. If they detect any suspicious activity, they can impose blocks, bans, or even worse – show you inaccurate data. However, with a reliable proxy service, this problem becomes a thing of the past. Whether it’s your competitors, e-commerce websites, or any other platform, proxies keep your identity protected and ensure you can gather data without any issues.

Get Fresh and Accurate Insights

Online prices often change, sometimes even multiple times in a single day. With sales, special offers, and other fluctuating factors, a brand needs to be aware of these changes at all times so it can adjust and respond as fast as possible. It’s crucial to keep an eye on the market, and proxies offer automated solutions to ensure all this data is up-to-date at all times.

Analyzing this data can help brands recognize trends and predict upcoming changes. Proxies don’t just gather the information you need – staying one step ahead of the competition offers the advantage of preparing for any upcoming shifts in the market before they occur.

Compare Prices in Seconds

With so many outlets and websites selling products worldwide, keeping an eye on your competition at all times becomes impossible. With proxies, you can automate the whole process and save significant amounts of time and resources along the way. Just pick the websites you want to monitor, the data you need, and watch the magic happen in real time!

The process can be as straightforward or as complex as needed. Along with tracking current prices, you can even check past pricing records and how customers responded to the changes. All this information will help you put together a robust pricing strategy that will keep your customers satisfied and boost your bottom line at the same time.

How to Choose the Best Proxies for Market Research?

There are several types of proxies for different purposes, each with its own pros and cons. When it comes to pricing intelligence efforts, residential proxies are the most efficient choice by far. Residential proxies for pricing intelligence come from genuine devices with real internet connections provided by an ISP. They’re the go-to choose for all types of web scraping because they’re impossible to detect.

If you need to monitor a high number of web pages on the same website or expand your efforts to multiple sale points in different parts of the world, residential proxies have you covered. Each request comes from a real IP address, and you can even select the continent, country, or even city as the source location to avoid suspicion. In other words, you can get data from any place in the world as often as you need it without any fear of being detected, blocked, or banned.

Pick a Solution You Can Trust

When choosing the right option for your business, make sure to stay away from free options and go with a tried-and-true proxy provider. The best proxy service may come with a price, but the benefits it provides are obvious. A large global IP pool and complete privacy are crucial for effective market research and gathering data you can rely on.

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Retail Metrics that Not Enough Data-Driven Entrepreneurs Track

Retail Metrics that Not Enough Data-Driven Entrepreneurs Track

Retailers around the world are discovering that big data can be incredibly valuable to their bottom lines. A growing number of businesses are starting to look for new data-driven approaches to streamline their business models.

However, your data-driven business model won’t be very helpful if you don’t focus on the right metrics. Take the time to evaluate your business model carefully and prioritize the right variables when trying to grow your retail business.

Targeting the Right Variables for Your Data-Driven Retail Business Model

When you’re running a retail business, whether a brick-and-mortar establishment, an online-only venture, or a hybrid option that sells on-site and through eCommerce, you should be regularly making use of data. There is information readily available these days to track, manage, and analyze, and it’s easier and cheaper to do so than ever.

However, if you’re like many retail entrepreneurs, you may watch your organization’s performance on things such as daily sales numbers and online website visitors, but not go far enough. There are many excellent metrics you can monitor to help you grow your business and meet your goals. Since your business is likely collecting more data than ever, you will want to capitalize off of it as much as possible.

Here are some of the most important metrics that data-driven retail businesses must evaluate to optimize their business models.

Sales Per Square Foot

If you pay for physical premises for your retail business, keep a watch on your sales per square foot numbers. As the name indicates, this metric shows you the number of sales you generate per square footage of sales-dedicated space in your store. It doesn’t include space used as stockrooms, staff lunchrooms, bathrooms, fitting rooms and other area that can’t directly generate revenue. Companies investing in big data are looking at sales per square feet to identify their company’s ability to monetize their real estate as much as possible.

Calculate this figure by taking your net sales and dividing this by the amount of sales space your venture has. If you have a reliable data analytics platform, then you can do this much more quickly. The result will help you understand the level of store productivity you achieve and how well you’re utilizing the available space. Plus, the metric can help you plan the best layout for your shop. You will want to use big data to improve this approach. You will find that big data is great for helping keep customers on site and maximizing sales.

Average Transaction Value

It’s good to know how much consumers spend, on average, with your store in one transaction. You can determine this figure by dividing the total value of all trades (revenue) by the number of transactions completed in a period.

This is one of the most important variables for retailers that invest in big data to evaluate. They can use customer data analytics tools to see the average value that can be earned from a given customer. They can compare this to the average CPA (cost per action) to see the average gross profit of a given customer.

Knowing this calculation gives you an idea of how much your customers spend and how many sales you need to make per period to generate the cash flow you’re after. A high dollar amount can come from people buying larger quantities of lower-priced goods or buying more expensive items. If you have a low average dollar per transaction metric, you may need to increase your pricing or look at sales strategies such as offering bundles and cross-selling and upselling to entice shoppers to spend more per order.

Sales Per Staff Member

One of the highest costs for most retail businesses is payroll. As such, ensure that the employees you hire bring as much value to the organization as possible. This is particularly crucial when it comes to sales staff. It pays to measure sales per employee throughout the year.

You may have a point-of-sale solution tracking individual employee sales, so you get specific data. If not, obtain a general idea of sales per employee by dividing your net sales by your number of employees. This metric is helpful when considering bringing on additional team members and thinking about staff schedules, bonuses, and other initiatives.

Sales per staff member is a frequently overlooked metric. Companies with a strong focus on big data should pay close attention to it, so they can squeeze the most value out of their employees.

Supplier Delivery On-Time Rates

Another significant expense for retailers is stock. You need to find the best possible suppliers to buy from who will be reliable long-term and get you inventory when you need it. It’s crucial to analyze supplier delivery on-time rates as a result. That is, how often do you get your orders within the promised timeframes? This element is something to investigate both when bringing on new vendors and when dealing with suppliers longer term. It can become a vital part of your supplier risk management process.

You’ll need to determine what constitutes on-time delivery to you since some orders are complicated with multiple deliveries coming from numerous locations, and therefore shipments that arrive at different times. No matter how you design your KPIs, remember that there will always be some issues out of your suppliers’ hands. Don’t expect 100 percent on-time delivery rates. However, suppliers who consistently hit above 90 percent in on-time shipments are doing a great job and will help you keep your buyers happy and sales rolling in.

Stock Turnover Rates

Also, keep a close eye on your stock turnover rates. This metric examines the number of times stock items get sold in a given period. Calculate it by dividing your cost of goods sold by your average inventory level. If this turnover is too low, you’re not moving through inventory quickly enough and can end up with too much slow or dead stock. This will eat up your cash flow and mean you lack the funds to order all the things consumers do want to buy.

On the other hand, if you’re selling out of product too quickly, this is also a problem. It indicates you’re not stocking up enough on the bestselling items and missing out on sales plus frustrating your customers in turn.

Other key metrics to keep track of include sell-through rates of each product, shrinkage numbers (loss of inventory due to theft, loss, damage, etc.), customer retention levels, and supplier defect rates. The more you track and work to improve results in these areas, the better your business will soar.

Retailers Must Use the Right Data to Improve the Profitability of their Business

Big data can be incredibly valuable for companies striving to maximize profits. Retailers, in particular, can benefit from investing in big data. The variables mentioned above should be incorporated into any retailer’s big data strategy.

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Why Data Intensive Graphics Cards Aren’t Just For Gamers

Why Data Intensive Graphics Cards Aren’t Just For Gamers

Computers are notoriously dependent on data. Data has always been the backbone of digital technology, even back in the 1970s. As big data has become more impregnated in our lives, its role in computing has grown as well.

One of the biggest changes driven by the evolution of big data has involved improvements in graphic cards. Data scientists are investing in new GPUs, which has become easier as they have become more affordable.

Graphics Cards with Exceptional Data Handling Capacities Become Integral for Computing Applications Outside of Gaming

If you are into gaming, chances are you know all about the importance of graphics cards and the need to have cards with high enough specs to cater to your gaming and other media content. Gamers rely heavily on graphics cards to improve the playability of their games and to ensure that their playing experience is as enjoyable and complete as possible.

The fact that graphics cards have become capable of handling much larger amounts of data has made the gaming hobby better than ever. This is one of the reasons that advances in big data have led to even more impressive gaming applications.

While graphics cards are synonymous with gamers and have been for decades, the truth is that we all rely on graphics cards in our machines for a number of different reasons. As graphics cards are capable of handling larger amounts of data, they will be even more valuable for these purposes.

Whether you play games or not, having a graphics card installed in your computer is quite honestly a necessity for ensuring smooth, everyday use of your device. While your computer will still startup without a GPU, you will not see anything displayed on your monitor unless you have an iGPU installed correctly. You also need to make sure that it can handle the data for your application in question.

In addition to simply being able to see your display, there are a number of other instances, other than gaming, where a graphics card is required. Depending on how you use your computer, a low-level card may be more than enough. However, if you engage in any of the activities below, you may need to consider upgrading your graphics card to something with higher specs to provide you with more power for your personal computing needs.

Let’s take a look at some other reasons you may need a quality graphics card with great data storage capabilities for your personal computer.

Photo Editing

While professional photographers will be as reliant on their graphics cards as gamers, in reality almost everybody is viewing and editing photos on their home computers nowadays. Computers and graphic cards need to be capable of handling large amounts of data to store and handle all of these photos.

Living in the era of “the Gram”, we all like to look our best and showcase only the very best images of ourselves and our friends and family online. If you use programs such as Lightroom or Photoshop to touch up your photos, a graphics card is an essential piece of hardware that you simply cannot do without.

Video Editing

Big data and AI technology has become very important in video editing. Whether you like to edit videos of your family for special events or you enjoy capturing footage of your surfing, mountain biking, or dog walking escapades with an action camera, chances are you will need a reliable graphics card or two to ensure your video editing goes smoothly.

Without a decent graphics card in your computer, editing video content will be virtually impossible. If you are working with HD or 4K video content, you may even need to consider upgrading your card for something with a little more power behind it.

Crypto Mining

Crypto mining is one of the most data intensive projects imaginable. You have to have the best computing resources at your disposal, including a great graphics card.

One of the more heavily publicized uses for graphics cards, outside of gaming, is cryptocurrency mining. In order to mine cryptocurrencies effectively, you need to dedicate your system resources to the blockchain. Through this process, entries are recorded as a block, which requires a particular amount of computing power to generate.

Blockchain technology has more uses than simply mining for cryptocurrencies, however, mining is typically the main purpose for blockchain users nowadays.

Choose a Great Graphics Card with Exceptional Data Processing Capabilities For Your Needs

Most computers come with a graphics card onboard by default so that you can use your computer and see your display without the need to purchase any additional hardware, However, if you are a gamer, video editor, photographer or you are looking at getting started with crypto mining, you may need to invest in a more powerful graphics card that can process massive amounts of data to ensure you’re getting the most out of your machine.

Be sure to do your research to ensure that you find a graphic card that will help you achieve the results that you need from your computer moving forward.

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Gmail is Using Big Data to Integrate a new VoIP feature

Gmail is Using Big Data to Integrate a new VoIP feature

Big data has been a pivotal asset in modern businesses. Major tech companies like Google regularly use big data to offer higher quality services to their customers.

Google is one of the companies that has always used big data to its full effectiveness. They have used big data in their Gmail services to offer better features to their customers. In the past, they used new forms of big data technology to offer more robust security. However, there are other major benefits as well.

Google has recently found an application for data technology in their Gmail platform. They are using a new VoIP service that relies heavily on sophisticated big data technology.

Big Data Advances Help Make VoIP a Reality for Gmail Users

Gmail’s goal is to become your go-to center for more than simply communications, according to Google. Even though there are other enterprise VoIP solutions that companies of any size may add to their account for a cheap, easy-to-use business telephone service. Google is releasing a bigger data-centric Workspace upgrade that will bring direct talking to the Gmail mobile app via Google Meet.

Users will be able to call individuals directly through their Gmail mobile or Web applications using Google Meet. The call will be received via the Gmail app rather than the separate Google Meet app, though the latter will be able to originate and make VoIP calls in the future, according to Google. Big data advances will help streamline this considerably.

Together with emails, the new features revealed by Google combine the newest Workspace technologies into the Gmail tool, which now includes three tabs for Chat, Spaces, and Meet. Users will be able to make one-on-one calls directly from Google Meet with complex data-driven technology without needing to first create a meeting link.

The fact that Gmail was the first area Google considered putting its calling function demonstrates how significant Gmail has become in the wider Google Workspace improvements. Gmail is now effectively Google’s version of Microsoft’s Outlook. It serves as a focal point for a range of services.

This, according to Google, will make meetings more spontaneous.

Google now creates URLs that consumers may use to join Google Meet video conversations. With this new feature, users will be able to make calls without having to create a meeting and share invite links with other participants thanks to the new Google Meet calling option.

This is a step toward making “meetings more spontaneous” according to Google. They may even incorporate their other Gmail analytics tools into the VoIP features.

“Our intention is to bring Meet calling to all the natural endpoints in Workspace where you’d initiate an ad-hoc call including chats, people cards, and Spaces, but this will come first to one-to-one chats within the Gmail mobile app.” said Google’s Senior Director of Product Management, Sanaz Ahari.

The Spaces tab, which was formerly known as ‘Rooms’, is now rolling out to Gmail users. It’s a specific location for better collaboration, according to Google, and it’s connected with other Google Workspace apps like Calendar, Docs, Sheets, Meet, and Tasks. Users will be able to share documents using the group chat function, and the space will save their whole discussion history. More features will be introduced to spaces in the “coming months,” according to Google’s blog post.

Google is striving to give additional tools for hybrid meetings in addition to incorporating new capabilities into Gmail. In November, Google will launch a Companion mode in Google Meet. Users may use their laptop to host or attend a meeting from inside a meeting room, making use of the in-room audio and video. They will be able to bring presentations, papers, and other materials to the meeting on their computers, as well as see shared content up close.

The Series One kit was built with direct interaction in mind, using cutting-edge technology that enables more seamless, inviting, and inclusive virtual encounters. Other companies-built Series One devices to seem like they belong in Google’s design style, and they only function with Google’s software. Google has teamed up with Cisco WebEx to make video conferencing easier and to guarantee that equipment built for Google Meet can dial into meetings.

Google’s goals for Gmail are quite obvious. It’s becoming a hub for all business communication, not simply email and periodic meetings, similar to Microsoft Outlook. This is unsurprising given Google’s direct competition with Microsoft Office.

Big Data Leads to Major VoIP Breakthroughs with Gmail

Big data technology is leading to some major changes with Gmail technology. The new introduction of VoIP technology is possibly the biggest change yet.

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Benefits of Having AI-Powered Software Solutions for Expense Management

Benefits of Having AI-Powered Software Solutions for Expense Management

All businesses need a system to accurately track their expenses. Without it, they would not be able to keep reliable records and would likely soon find themselves in financial trouble.

To track expenses, most businesses rely on some form of expense management software. However, not all expense management software options are created equal.

Some offer more and better tools, providing some significant advantages to their users. One such example is expense management software that’s powered by AI.

What Is AI-Powered Expense Management Software?

Through the use of AI, the software is able to handle more complicated operations, much more than your typical spreadsheet-based software options.

It also learns more about its users over time, making operations even faster and more efficient as you use it longer. Below, we’ll outline some of the major benefits you can find in AI-powered expense management software.

Faster Expense Tracking

The first major benefit of AI-powered expense management software is that it allows users to more quickly track their expenses. Anyone who has spent time manually entering all their different expenses knows how much time it can waste throughout the day.

With this more powerful software option, you can do things like submit receipts with a single click on your mobile device. You can also sync your mobile and desktop applications, allowing you to complete expense report tasks from anywhere.

Ensures Policy Compliance

In some cases, an employee may submit an expense that your business does not cover. When this happens, it may take some time to discover it. You then need to spend more time undoing the mistake.

With AI-powered expense management software, it will automatically check all submissions against your current expense policy. It ensures compliance, not allowing any expenses that don’t fit your requirements. This saves everyone time and ensures your business isn’t reimbursing for additional expenses.

Track Mileage Automatically

If your business reimburses for travel, having AI-powered expense management software can greatly improve your tracking process. Some software options use GPS to accurately track the miles traveled and record them in your expense report. It can even calculate the cost based on different types of vehicles.

The person in charge of approving the expense reports can also view a map of the travel before approving and ensure that it is accurate. With the help of AI, you and your employees no longer need to spend time adding up miles or trying to calculate just how much you spend on gas.

Automate Reimbursements

Another important part of expense management is sending out reimbursements to your employees. Whenever your employees spend money on business-related expenses, you need to reimburse them as soon as possible. With AI-powered expense management software, you can automate expense claim reimbursements.

This improved software allows you to directly transmit payments to your employees’ bank accounts based on approved expense reports. Your employees will certainly appreciate the improved turn-around time on reimbursements and you’ll appreciate not having to send out each payment manually every time an employee spends money on your business’s behalf.

Quickly Prepare for Audits

Finally, AI-powered expense management software helps you to quickly perform any audits. It’s easy to search through all of your records, finding any expense or receipt stores. You can also generate reports based on your specific requirements and see just the information you need.

If you’ve ever spent time trying to find a mistake somewhere in your records, you know how much a hassle it is. And even though AI-powered software makes these mistakes much less likely, they may still happen. When they do, you’ll want a system in place that makes it as easy as possible to perform an audit and find the mistake. This improved expense management software does just that.

Making Use of the Best Software

If expense management is a major part of your business, you deserve to have the best available tools to help you with it. Take some time to assess your current expense management software and see how quickly you can perform your necessary tasks with it.

If you feel like you are spending too much time on expense submissions, reimbursements, reports, and audits, then you may benefit from AI-powered expense management software.

Then, it’s just a matter of finding the right software option for your organization and spending time switching over to the new software. With the number of benefits you can get from the switch, though, it’s likely worth your time and effort.

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Deciphering the Pros & Cons of Real-Time Data Streaming

Deciphering the Pros & Cons of Real-Time Data Streaming

In a rapidly digitizing world, data is a crucial thing to both individuals and organizations. One of the recent developments in digital technology is streaming data in real-time. Data streaming is all about processing and analyzing data that keeps on flowing from a particular source to a destination in almost real-time. No matter the size and scale, a business can now reap irrefutable benefits because of the real-time data streaming option.

Data Streaming Functioning Procedure

A company can boast hundreds or thousands of sources of data. It is essential to process sensitive data only after acquiring a thorough knowledge of a stream processing architecture. It is a framework of multiple software components. The data architecture assimilates and processes sizable volumes of streaming data from different data sources.

This very architecture ingests data right away while it is getting generated. It may consist of several components for different purposes, such as software for real-time processing, data manipulation and real-time data analytics. The stream processing evaluates streaming cross-device information in almost real-time.

Processing of pieces of data in real-time is possible because of the streaming data option. Streaming video media and real-time evaluation are the two most typical use cases for real-time data streaming. A company doesn’t encounter any difficulties in monitoring every major and minor aspect of its business because the data stream facilitates it to process data in real or near real-time.

A company’s management can react and take requisite actions prior to a crisis because of the real-time aspect of monitoring. Data streams have been playing an instrumental role in offering a constant communication channel between an organization’s moving parts and decision-makers.

Advantages of Real-Time Data Streaming

In this era, business organizations that know the importance of responding to real-time data streaming can gain an edge over potential competitors. It becomes easier for a company to develop a sound understanding of its target customers’ requirements instantly.

Currently, nothing is more crucial for an organization than continuously obtaining insight into data pertaining to its services, products, users and resources. Read the following to learn about the three main benefits of streaming data in real-time.

Helps a Company Gain Instant Insight

A company can analyze data while streaming it in real-time. It is profitable for your business when you get the opportunity to evaluate data streaming and old data at a remarkably high velocity and volume. You won’t have to struggle much to understand a customer’s interests and potential crisis when you analyze real-time data.

Responding immediately in an effective manner to eliminate risks is possible for a company when it performs real-time data analytics. Data streaming in real-time enables an organization to act in the moment, which eventually enables it to prosper. Do what’s the need of the hour to meet customers’ needs and exceed their expectations.

Make Informed-Decision Faster

It is indispensable for a business enterprise to make sound decisions faster to gain a competitive advantage. When you have real-time information that highlights errors your company makes, it becomes easier to right away prevent the same mistakes from occurring again. You can make better and faster decisions if you keep streaming data in real-time.

Boost Business Operation Agility

Business agility doesn’t only mean making informed decisions. It consists of calculated and well-strategized business objectives. You should keep conducting real-time data streaming analytics to improve the agility of your business operation. Try focusing on using up to date information to enable your company’s day to day operation to become more agile.

Address Operational Problems Quickly

Ensure that you have access to real-time information to detect and address business operational problems effectively and quickly. Most companies use data from video feeds and IoT sensors to continuously track business manufacturing lines for backlogs and stoppages. You will identify and resolve several issues if you continually stream and analyze data in real-time.

Provide Improved Customer Services

A company can drive more returns on investments successfully by improving the standard of services that it provides to its customers. Hence, most business organizations, regardless of the sector, invest in real-time data analytics software nowadays. Gaining insights into your customers’ data and needs can help your company ensure better services.

Enhance the Customer Experience

It is now super easy for an online business to become well aware of a customer’s behavior, likes and dislikes because of the real-time data. To drive more target customers to your online store, keep them engaged and compel them to buy from you, you need to improve their shopping experience. Real-time information can help you create a tailor-made customer experience.

Drawbacks of Real-Time Data Streaming Analytics

There is no denying that data streaming analytics in real-time benefits business organizations significantly. However, it comes with certain drawbacks. There’s a lack of special planning for storing real-time data in the cloud.

It is also essential for a business organization to consider its strategy to archive data carefully and securely. Many companies do the same to review or audit data for compliance purposes. A business organization sometimes requires dealing with real-time data processing issues, late-arriving information and system outages.

A data stream encounters the difficulty of arranging its data in order and delivering it to its customers. The CAP, which stands for Consistency, Availability and Partition Tolerance theorem issue, is something that data streams directly face.


Despite a few pitfalls, streaming data in real-time helps business enterprises reap a host of benefits. It’s high time to stream and analyze real-time information to stay ahead of your competitors and grow your business successfully.

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What Skills Are Needed for a Career in Data-Driven Cybersecurity?

What Skills Are Needed for a Career in Data-Driven Cybersecurity?

Big data has become more important than ever in the realm of cybersecurity. You are going to have to know more about AI, data analytics and other big data tools if you want to be a cybersecurity professional.

Big Data Skills Must Be Utilized in a Cybersecurity Role

As far as computer and information technology occupations go, security awareness training is a key starting point for anyone interested in the bright future that this sector offers. The need for cybersecurity personnel, technicians, officers, developers, and trainers have never been greater. As the need for these professions grows, it also becomes more important for them to have a background in big data and other forms of technology.

There has never been a more relevant time to change careers and aim towards cybersecurity, especially as the sector has risen to new heights in the past few years. This of course is the fact that the cybercrime environment has become more intense and heightened the need for a background in data analytics and AI skills. That is to say, malicious actors have become more sophisticated and have spread their tentacles everywhere. Secondly, the more tech we make as a society, the more a data-driven, hands-on approach will ensure a good level of safety.

Brilliant Growth and Wages

The projections for the growth of the cybersecurity sector are very progressive, the number is around a 15% growth factor between now and 2030. In North America alone, the cybersecurity market size is projected to grow from $150 billion in 2020 to over $350 billion by 2028. The emphasis for the sector is on information and data security, big data storage and collection as well as cloud computing and cloud computing security. Not only is the sector booking thousands of applicants every day, but wages are on a steep rise as well. Cybersecurity is currently the highest-paid sector in IT. As far as median wages are concerned, the highest-paid personnel are data scientists and computer researchers (security managers) making well over $100,000 even up to $220,000, followed by network architects, programmers, and analysts. As far as the CAGR or Compound Annual Growth Rate is concerned, the largest growth is taking place forecasted vertically most notably for the cybersecurity service sector (management, consulting, and maintenance) especially relating to SMBs (Small-to-Medium Businesses.)

The Reason For So Much Demand

According to IBM, a singular data breach can cost organizations over $3 million, which is a significant increase compared to the mid-2010s. Furthermore, the fact that cyberattacks have been getting more sophisticated and much nastier over the years, with heavy breaches affecting big corporations like Facebook, T-Mobile, Equifax as well as several crypto exchanges (and many more), the need for cybersecurity personnel is higher and more in-demand than ever. Cybersecurity is a form of security, so paying top dollar for peace of mind when it comes to sensitive and valuable business and personal assets makes a lot of sense. This especially rings true in a time where nation-state APT (Advanced Persistent Threat) groups, as well as cyber-physical attacks, are becoming a threat to humanity.

Cybersecurity Market Drivers

Let’s look at what is driving the growth and changes in the cybersecurity industry. The amount of e-commerce platforms, especially as the trend is vertical, is one of the drivers. Furthermore, cloud storage, blockchain, artificial intelligence, and IoT are big drivers as well. Network security itself is advancing and growing and is again one of the drivers. Nations like Brazil, Israel, Germany, India, the United Kingdom, and of course North America are investing billions into cybersecurity.

Market Share

As far as market share goes, the global cybersecurity market share pie can be divided into multiple categories such as; retail, healthcare, government, manufacturing, transportation, financial services, and more. Financial services by far are going to take most of the cybersecurity market share pie, followed closely by IT and healthcare. Some of the market leaders in cybersecurity are; Cisco Systems, Inc., FireEye, IBM, Palo Alto Networks, Inc., Zscaler, Inc., and Fortinet, Inc. (to name a few.)

What Skills Are Required for a Career in Cybersecurity?

The cybersecurity industry needs personnel, as there is currently a shortage of specialists in this sector. Now that we’ve looked at how bright the future is for cybersecurity, it is time to understand what kind of skills are going to be required for a career in this sector. Here are some of those in-demand skills at the moment;

Risk assessmentLinux expertiseSplunkKerberosPenetration testingDigital Forensics

These are the most in-demand skill sets that are required for a highly paid cybersecurity career. On top of this, it is also good to have a developed set of soft skills such as;

Communication and empathyTeam collaborationGood problem-solving skills

Where Do You Start?

So, you have decided to pursue a career in cybersecurity. Now, there are a few things you need to take into consideration;

College degreeCybersecurity boot campSpecialized certifications

Primarily, it is important to research what is required for a specific job position. Each organization will have slightly different requirements for applicants, so it is important to research these criteria well. Of course, a passion for cybersecurity and IT helps a lot with these jobs. The good news is that apart from industry-leading wages, statistically speaking most people that work in cybersecurity are satisfied with their job positions (based on a survey conducted in the United States.) Cybersecurity is only going to grow and expand more each year, so the sooner individuals interested in this line of work enter the workforce, the better it is for both sides.

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Protecting IP Addresses in an Age Governed by Data

Protecting IP Addresses in an Age Governed by Data

New developments in data technology have led to some major changes in digital technology. One of the biggest changes has been the need for greater data security.

In order to appreciate the importance of implementing a data-driven digital security strategy, you must consider the weak points in your cybersecurity plan. This entails recognizing the need to protect your IP address as much as possible.

Protecting Your IP Address is Critical in an Era of Growing Data Breaches

IP addresses are quickly becoming a hot topic again, although they’re something that’s been in use for over thirty years with the development of ARPANET.  If you’re still new to IPs and the most you’ve done with yours is a quick IP lookup, you’re not alone! However, you can’t afford to relish in ignorance forever, because compromised IP addresses are responsible for many data breaches.

These are the top things you should know about IPS so that you can make the best choices for your digital health and prevent a potential data breach!

What It an IP Address

An IP address is a personal address every device that connects to the internet has to communicate with other devices.  Every IP address is unique, and although they may not be static, some are fluid and change for your protection, that doesn’t mean they aren’t important.  These can help law enforcement track down criminals, find the locations of missing people, and even alert your bank or financial institution to possible financial fraud being committed against you.

Unfortunately, hackers also recognize the importance of IP addresses and try to compromise them to commit a data breach.

What Devices Have It

As was stated in the last portion: any device that communicates on the internet has an IP address.  If you have a smart fridge, this includes that device.  Although you may not use it for these purposes and may never be caught searching an IP lookup for your smart vanity mirror, this information can be important to ensure nobody else is on your WIFI network or is using your data.

Do I Need to Protect It?

Yes!  You need to protect your IP address for your phone, computer, and any other device you use to connect to the internet and access your information.  Although your smart fridge may not need the protection, your tablets, game systems, and laptops do.

Criminals can use your IP address to pin a crime on you or gather your information to steal your identity.  Protecting it is the best way to avoid either of these happening.

How To Protect It

Protecting your IP address to prevent a data breach can be done in multiple ways.  The biggest is by avoiding clicking on any links or websites you don’t trust or already know.  This is important to keep people from gathering your IP information and using it against you to steal your data.

To hide your IP, you have a couple of options, using a proxy, a firewall, or a VPN.  A proxy allows you to cover your IP address temporarily, but it’s usually a drain on your speed and may leave you open to viruses.  A firewall can help to some degree, but most modems and routers already have one built-in, so there’s not much you can do to strengthen it.  A VPN is the best way to protect your IP address and avoid having your data compromised because it completely disguises it and can even have you appear in different cities or countries.

The most important thing to remember about your IP address is that it’s different between devices and can be used against you if you’re not careful.  Avoid clicking unfamiliar links or websites, and be careful to keep an eye on your digital health and wellbeing.

Protecting Your IP Address is Essential to Stop a Data Breach

You need to make sure that you do everything possible to stop potential data breaches. One of the most important steps to take is securing your IP address. The tips listed above should help!

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5 Data Points that Your 2022 Digital Marketing Strategy Must Include

5 Data Points that Your 2022 Digital Marketing Strategy Must Include

You must pay attention the data points that matter!

Long gone are the days when digital marketing was based on gut feel and what looked good. The industry knows data is critical to a successful strategy. The hard thing is knowing which data points to pay attention to – separating the signal from the noise.

With so much of marketing being quantifiable nowadays, it can be easy to get lost analyzing the wrong data and wasting time which could be better spent elsewhere. Preparing a comprehensive marketing plan before you close on your priorities for 2022 can save you some of these troubles.

Consider what your ambitions are and what metrics you’re going to use to judge your effectiveness. Each business will have their own specific goals which change the priority of the data points below, depending on what is needed most by them at that time.

Here are five of the most important data points you must include in your digital marketing strategy to maximize effectiveness.


Good digital marketing takes budget ceilings and ROI into consideration, so it’s critical for marketers to make the most of their limited resources. As a metric, cost-per-lead is particularly useful to keep track of in a segmented fashion, with drill-downs by channel and content type. This allows you to make educated decisions about where the right places are to invest in the future.

Keep in mind the pareto rule of 80/20 rather than trying to have a presence everywhere. If you find that most of your leads are coming from one channel, then invest more time there where you may see cheaper results rather than pumping money into channels which aren’t offering a good return on investment.

Within a platform, you should also watch which types of content are generating the most leads and their relative costs. For instance, native content promotion ads have been shown to be far more effective than banner ads. If you’re finding potential customers consistently telling you that they found you through one post, then it makes sense to create more content similar to it.

Lead conversion rate

Inexpensive leads are great, but generating lots of them that don’t convert is a waste of resources and futile effort. The lead conversion rate of different channels and messaging can show a company where the highest quality leads are coming from.

A low lead conversion rate could mean your marketing is poorly aligned with your actual product. It’s common for companies to use memes to grow their social followings, for example, yet if those memes lead to the wrong type of people clicking through to your site then it becomes a waste of time.

Consumers who are interested but ultimately don’t buy might feel as if they are being misled, and collecting feedback from these people can be a big help to address the underlying issue.

Marketers may be aware that the average lead conversion rate is very low, but this masks considerable variation. The top 10% of converters have a conversion rate of over 11%. This is a realistic goal for people to aim for by cutting down on low quality leads and improving the relevance of your messaging.

Demographic parameters

The use of buyer personas has become widespread, but a fictional persona is no match for real world customer data. It’s not uncommon to find that actual customers and followers are different to what you might expect.

On social media platforms such as Instagram, you can easily check breakdowns of your audience by going to the insights section. This shows you your followers’ gender, age and location breakdowns, key information which can help drive your strategy to focus on how to convert the people who are gravitating toward your brand. You may find the difference in cost-per-lead and lead conversion rate is huge between different geographies.

For instance, if you have a large percentage of followers in a region you do not prioritize, then you can change this and update your talking points to be more relevant to these people. This could then make them more likely to convert in the future.

Search trends

Trends in search are changing all the time as different topics have their moment in the sun. The words people use to describe the same underlying concept change too over time. It’s particularly important in the most innovative industries, where consumer recognition of certain terms can evolve considerably, even from month to month.

Google Trends allows you to work out whether or not you are targeting the right keywords. You can see the peaks and valleys in the volume of demand for search terms and see whether your results match that of the overall market. Keeping an eye on this is critical if you’re going to minimize wasted SEO efforts.

Seasonality in search trends is also key to ensure the right digital strategy is being used at the right time. If your company sells multiple products, it could be worth emphasizing different products at different times of year, when the demand for them online is at its greatest.

Volume and sentiment of mentions

Most people don’t enjoy being bombarded with adverts, and 84% of millennials don’t like marketing at all. It’s important to be aware of this in your marketing strategy and encourage organic mentions that help the brand grow without feeling too corporate.

The power of an everyday person evangelizing your product can’t be underrated. If you’re generating content that people want to share, then it helps to signal you to create more that type of content.

On the other side, look out for negative mentions. These can give crucial information of where something is falling short so it can be addressed. It’s not uncommon for ads and social posts to unintentionally cause offense, and it can be a disaster for a company to not have a timely response.

A sudden spike in mentions means something major has happened, whether it’s good or bad, and the company must be aware of this to leverage it the best they can.

Final thoughts

These are some of the most important data points to consider into 2022, but be sure to customize what you track depending on your company and what you wish to achieve.

Ensure that you are tracking your statistics regularly to avoid needing to make significant pivots in your strategy at short notice.

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