Modern marketing strategies rely heavily on big data. One study found that retailers that use big data have 2.7 times greater brand awareness than those that don’t. Big data is even more important for companies that depend on social media marketing.
Geoffrey Moore tweeted about this in 2012 when he said:
“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”
His statement about the importance of big data in social media marketing is even more true today. This is especially accurate for Instagram marketers.
Instagram marketing strategies will be far more effective if they utilize data analytics and artificial intelligence. Instagram has a sophisticated data analytics platform that makes it easier for advertisers to optimize their strategies for the highest possible ROI.
If you want to make the most of Instagram stories, then you will want to know how to incorporate big data into your strategy. This will help you boost brand awareness and increase engagement on Instagram.
Instagram has been one of the most popular social media apps for quite some time now. It’s a great way to share photos and videos with your friends and followers. And one of the best features of Instagram is its Stories feature. You can create a highly successful marketing strategy that depends on Instagram Stories and data analytics.
Explaining How Instagram Stories Work
Stories are short, ephemeral posts that disappear after 24 hours. They’re perfect for sharing quick snippets of your day-to-day life or for sharing behind-the-scenes content that you don’t want cluttering up your main feed.
So, stories aren’t just regular posts on Instagram. They’re a whole different way to use the app. And one of the best things about stories is that you can add highlight covers to them.
What Is a Story Highlight on Instagram?
One of the coolest things about Stories is that you can add Highlights to them. Highlights are basically Story collections that you can save and display on your profile permanently. They’re great for showcasing your best content or for organizing your Stories into different themes.
And one of the best parts about Highlights is that you can customize them with beautiful covers. In this article, we’ll show you how to make Instagram highlight covers that will make your Highlights look even more amazing.
Better Structuring with Highlight Covers for Instagram
How are they exactly beneficial for users and especially businesses? Well, for starters, covers help users better structure their content.
If you have a highlight for your product range, another one for tutorials, and so on, it will be easier for viewers to find what they are looking for. This saves them time from scrolling through your complete Story history trying to locate a particular highlight.
Guidelines on Using Data Analytics to Make the Most of Your Instagram Stories
You might be tempted to think that big data isn’t as important when using Instagram Stories, because they disappear after just 24 hours. It might seem difficult or even impossible to collect sufficient data to make informed decisions in that time.
However, data analytics can help you make some very important insights. You can use this information to optimize future Stories for the highest possible ROI. You could even make tweaks to the same Story and run it again for better results.
When you are looking at your Instagram Stories data, you have to know what metrics to pay attention to. This article has a description of some of the most important. They include website visits, profile visits, calls, texts, emails and requests for directions.
You have to pay close attention to these metrics if you’re trying to optimize your Instagram stories with big data.
How to Make Instagram Highlight Covers
Making highlight covers is actually really simple. All you need is a photo or graphic that you want to use as your cover and the free Canva app. Then you have several steps to complete:
Once you have the Canva app installed on your mobile device, simply open it up and sign in or create an account. Then, tap on the “+” button in the bottom-right corner of the screen to create a new design.From there, select “Instagram Story” from the list of template options. This will bring up a blank canvas that’s the perfect size for an Instagram Story cover.Next, upload the photo or graphic that you want to use as your cover by tapping on the “Uploads” icon in the bottom-left corner of the screen. Once your image is uploaded, you can drag and drop it onto your canvas.After that, all you need to do is add any text or branding that you want to include on your cover. When you’re done, simply tap on the “Share” button in the top-right corner of the screen and select “Download.”
And that’s it! You now have a beautiful Instagram highlight cover that you can use to make your Highlights look even more amazing.
Creating Instagram Highlight Covers in 2 Simple Ways
Now that you know what Instagram Highlights are and why they’re so important, let’s talk about how you can create amazing covers for your own Highlights.
There are two ways that you can go about creating Instagram highlight covers. You can either create them yourself using Canva or similar design tools. Or, you can use one of the many Instagram highlight cover templates that are available online. They are much more efficient when it comes to creating covers in a short amount of time, so it is perfect for a busy workaholic or just for a person who works smarter, not harder.
Creating covers with templates is simple. All you need to do is find a template that you like, download it, and add your own images and text. Then, all you need to do is save your cover and upload it to Instagram.
If you want to create your covers from scratch, Canva is a great option. It’s a free online design tool that’s perfect for creating all sorts of visuals, including Instagram highlight covers.
How to Create Instagram Highlight Covers that Are Perfect for Business?
As a business, you want your Instagram highlight covers to be on-brand and visually appealing. They should also be reflective of the type of content that you post in your Stories.
Here are a few tips to help you create perfect Instagram highlight covers for your business:
Use your brand colors: This is an easy way to make sure that your covers are on-brand. Use 2-3 brand colors that represent your business, and use them throughout your covers.Use images that represent your brand: Another great way to make sure that your covers are on-brand is to use images that represent your business. This could be product photos, lifestyle photos, or even just simple graphics.Think about the sizing: When you’re creating your covers, make sure to think about the sizing. The cover should be big enough to see, but not so big that it takes up the entire Stories frame. Also, remember that you can use images and not only text to separate one Instagram highlight cover from another.Consider using a template: If you want to save time on creating your covers, consider using a template. This way, you can simply edit the template to match your brand and then add your own images and text.Keep it simple: When it comes to creating covers, less is more. You want your covers to be visually appealing, but you also don’t want them to be too busy or overwhelming. So, keep it simple and use a minimalistic approach.Use bold fonts: Another great way to make your covers stand out is to use bold fonts. This will help your text pop and will make it easier for people to read.
Now that you know how to create the perfect Instagram highlight cover for your business, it’s time to put these tips and tricks into practice and start creating some amazing covers of your own. Just remember to have fun with it and be creative!
Big Data is Essential for Optimizing Instagram Stories Strategies
You can’t ignore the importance of data analytics when running a social media strategy. Data analytics technology makes it easier to optimize your strategy. However, you have to pay attention to the right metrics.
The post Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy appeared first on SmartData Collective.
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