Category Big Data, Cloud, BI

Cyber Fraud Statistics & Preventions to Prevent Data Breaches in 2021

Cyber Fraud Statistics & Preventions to Prevent Data Breaches in 2021

Data breaches have become much more common in recent years. One estimate shows that over 37 billion data records were exposed last year. The risk of data breaches will not decrease in 2021.

In the era of covid-19 where the complete global workforce has undergone disruption in their working style, there is one thing that holds common in between them. Every business out there is now forced to become an internet business, which makes them more dependent on data. Naturally, the already overcrowded internet landscape becomes even more saturated. No wonder we need 5G so badly now.

But even with the changing dynamics of the internet with its adoption rate reaching records, one characteristic of this landscape remains unchanged. It is still a vulnerable place. Data must be managed carefully, which means protecting it against security breaches.

Data breaches and security risks happen all the time. One bad breach and you are potentially risking your business in the hands of hackers. But you can come around this.

In this blog post, we discuss the key statistics and prevention measures that can help you better protect your business in 2021.

Cyber fraud statistics and preventions that every internet business needs to know to prevent data breaches in 2021 

Cyber security issues are of various types. While some may be ransomware others may steal your sensitive information to misuse them. This makes having a holistic understanding of the cyber security space essential. You also need to retain cybersecurity professionals with a background in big data.

In the following section, we take a deep dive into the key trends that you should be aware of and the prevention measures to keep them at bay. Let’s dive in.

1.   The key types of cyber security frauds in 2021

Cyber fraud is not just one or two types. They come in all shapes and sizes. However, there are some that are more popular than the others. Threats like identity fraud, credit card fraud, online banking fraud, and online shopping fraud are the most widely known due to their occurrence frequency.

For a better understanding, let’s take a look at each of the most highly occurring ones.

Identity fraud is the most common form of cyber fraud. This type of fraud involves the use of technology and the internet to obtain personal information from a person. Once that information is obtained, it is used to impersonate that person. This type of fraud is also known as data theft or identity theft.

Credit card fraud is a type of identity fraud that involves the use of credit cards for fraudulent purposes. Credit card fraud is particularly prevalent in the world of e-commerce. In this case, the fraud is done to obtain money from a business that was charged for fraudulent purchases.

Online banking fraud can be a type of identity fraud. In this case, the fraud is taking place through an online banking system. The fraudster can either steal money from an account or manipulate the account to make it appear as if it has been used when it was not.

But here is the most troubling part.

The meteoric rise of technology and the internet has prepared the opportunity for cybercriminals to perform malpractices. This means these criminals are not just vindictive but technologically very advanced. They are constantly innovating their approaches to creating threats. New types of sophisticated cybercrime are emerging every now and then.

But there is nothing that a strategic approach cannot resolve.

No matter what the malicious activity is, at the core most cybercrime is finance-driven.

This means whatever is the activity it would finally attempt to steal financial assets in illegitimate ways. For example, cybercriminals are now using malware that can steal data from a computer or mobile device without the user even knowing it.

Ensuring all-around protection for financial assets can give you the best safeguarding systems.

2.   The net potential damage of cyber security threats

 Cyber fraud has become an industry. The Cyber Fraud industry is much larger than traditional crime. The U.S. Government Accountability Office has estimated that the Cyber Fraud industry is worth $1 trillion.

Data breaches expose over 36 billion records in the first half of 2020 already.

The number of data breaches in the first half of 2020 is more than double the number of breaches in the first half of 2019. A massive data breach is occurring every day. Data breaches have become the norm. In fact, there are so many breaches that they have become a part of daily life. It is no longer a surprise when a major breach is announced.

Cyber fraud is growing, according to the Federal Trade Commission, the number of people affected by cyber fraud in the U.S. rose from 38 million in 2016 to over 50 million in 2018. In 2019, the number of people affected by cyber fraud in the U.S. rose to more than 63 million. 

3.   The key causes of cybercrime

Cybercriminals are innovating and deploying new tools to steal money and information every day.

Cyber fraud is also growing in scope. Cyber Fraud is not just committed by people who are looking for a quick buck. Cyber Fraud is being used to commit a wide range of crimes. In fact, 95% of the security breaches on the internet are caused by human error. This has only given more opportunities for cybercriminals for their malpractice.

According to a report, 88% of organizations globally have been subjected to experience the threats of spear-phishing in 2019. Spear-phishing is a type of cyber fraud that involves the use of emails to steal information. Spear-phishing is becoming more sophisticated. In fact, according to a report from Trend Micro, it is now being used to steal information and commit crimes.

All of these mind-boggling events demand a vital question to be answered. How to keep your assets safe?

Here’s the answer. 

How to protect yourself from cyber frauds? 

Prevention is playing a key role in the fight against cyber fraud. It is important to educate people about how to protect themselves from cyber fraud. It is also important to help people understand how to spot and avoid cyber fraud. There are many things that people can do to protect themselves from cyber fraud. 

1. Keep your knowledge updated

Be aware of the cyber fraud operation that is taking place around you. The more you know about cyber fraud, the better you will be able to understand what is happening around you. Learn about security tools, software, and other ways to protect yourself. 

2. Integrate an all-round security software

It is important to have the right security software. This software should be able to detect and stop cyber fraud. It should be able to detect and block phishing emails and other attempts to steal data and money from you. It should also be able to provide valuable insight into activities that are taking place on your computer or mobile device. There are so many powerful tools to choose from. SEON’s fraud detection API makes it easy to ensure you can browse the internet in the most secured landscape. 

3. Avoid interacting with suspicious links

 In the past, cyber fraud operators would send emails with links to fake websites. These links would appear to be legitimate, but they would actually be malicious. When you click on these links, you could be giving away your personal information. It is important to be careful when you are accessing the internet. 

4. Use powerful encryption

You should encrypt your data. This is very important. Encrypting your data will help to prevent hackers from stealing your data. You should only use encryption software that can be trusted. This is especially true if your data is confidential. 

5. Prioritize usage of a VPN network

 A VPN will help to protect your data. A VPN will allow you to access the internet securely. It will also allow you to browse the internet safely. It will also allow you to use secure websites. It will also protect your data from being stolen or compromised. 

6. Integrate a multi-level authentication system

Two-factor authentication is a great way to protect your accounts. When you use two-factor authentication, you will be required to use a second method to access your account. This can be a code sent to your mobile device, a text message, or a phone call. This will help to protect your financial accounts. It will also help to protect your personal information. 

7. Integrate strong anti-fraud health hygiene

 The truth being said, there will always be another new threat or a new vulnerability in the internet space. This means only keeping up with the knowledge of the current cyber fraud trends will not give you complete security. Only adding powerful defense to your internet security cannot do that either.

The threats that you are exposed to are dynamic in nature. This means the defense mechanism that you put up today may have questions upon its efficacy tomorrow. This makes imbibing strong anti-fraud hygiene a critical component of building a safe internet ecosystem.

There are so many things that you can do to ensure this. From keeping multiple copies of your data in distributed cloud systems to regular changes of passwords, all are powerful policies. But remember, to see the real change in your work landscape this has to be performed by the entire organization holistically. 

Parting advice

The internet has always been vulnerable to threats and risks. Looking at the future, it does seem to be open to so for quite some time now. The struggle between making the internet malice-proof yet beneficial to all will keep ongoing.

But until then, the above tips and tricks would help you to guard yourself and your brand better. Yet, these are not the only policies that you can deploy.

Remember, the best ideas come from within.

Nobody knows your system the way you do. This makes you uniquely qualified to create the most effective protection policies.

Sure, the above tips stand the test of time for cyber security. But to yield the best results, you need to blend them with your process.

Let us know in the Comments section below what preventive measures are you adopting in your business to prevent cyber security frauds.

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How Blockchain Advances Paved the Route for the Success of Dogecoin

How Blockchain Advances Paved the Route for the Success of Dogecoin

Blockchain technology has been instrumental in the development of new forms of commerce. A growing number of new cryptocurrencies have emerged, due to major developments in blockchain.

We have talked in the past about using data analytics to choose the best cryptocurrencies to invest in. However, we don’t talk as much about the role of blockchain in the inception of these cryptocurrencies and new digital coins on the scene.

Dogecoin is one of the newest cryptocurrencies. It has become a lot more popular in recent years, which wouldn’t have been possible without a sophisticated blockchain infrastructure.

Blockchain Made Dogecoin Possible

Cryptocurrencies have definitely exploded over the last few years and more types of digital cdurrency seem to be popping up here, there and everywhere. Dogecoin is one of the many alternatives to the more popular cryptocurrencies like Bitcoin, that is growing within the community. But what do we know about this one in particular? How has blockchain been instrumental in its inception.

In this beginner’s guide, you’ll get an explanation of what Dogecoin is and who created it. We’ll look at how it’s grown on the market and the data it’s provided. Just like many of the other hundreds of cryptocurrencies on the market, you’ll find out how to buy it and whether Dogecoin is worth investing in.

What is Dogecoin and who created it?

With the market size for cryptocurrency, expected to reach $1087.7 million by 2026, it’s no surprise that new digital currencies are coming into existence. 

Dogecoin is an alt-coin to Bitcoin that was launched back on December 6th 2013. The mascot for the coin is one from a popular meme of a Shiba Inu dog, which some of you may be familiar with.

Based on that nugget of information alone, it seems that the Dogecoin was originally created as a joke by Billy Markus and Jackson Palmer. The founders of the coin likely didn’t expect that their joke would become a very popular one within the crypto community.

The cryptocurrency has created quite a fanbase with fans of the coin calling themselves Shibes and having their own quirky language. It could potentially have its own blockchain ATMs like many other cryptocurrencies.

How has Dogecoin performed on the digital currency market?

Despite its popularity, it’s worth isn’t that substantial in comparison to other cryptocurrencies. As of 2021, the coin is worth around 20 cents and is expected to rise to around 42 cents by the end of the year.

With Dogecoin, what makes it different is that there’s no supply limit to the coin. For those not familiar with how digital currencies work, there’s usually a limit to how many are available. There’s an endless amount of Dogecoin available so it means the coin isn’t as valuable as those with limits on how many there are. The supply of dogecoin can also be transferred efficiently due to the existing capacity of the blockchain network.

For example, there will only ever be 21 million Bitcoins, whereas Dogecoin continues to grow. A panel surveyed by price comparison website Finder, found that 80% of the 42 crypto experts polled saw Dogecoin as a bubble. 

From the experts themselves, they believe that the coin’s price will collapse this year, pop in 2022 and gradually rise from 2025-2030.

Security Issues

Despite being somewhat popular on the internet, the cryptocurrency has had several security problems in the past. As digital currencies are volatile already, these security issues have not likely helped improve the coin’s popularity.

On December 25th, 2014 a Dogecoin wallet was hacked and $12,000 worth of Dogecoin was stolen. All blockchains, including Dogecoin are also at risk of a 51% attack. This means that if more than half of a blockchain is in control of a group or one person online, this hack attack could add invalid transactions to the blockchain.

This is considered to be fraudulent and would likely impact the cryptocurrency’s value on the market.

The reasons behind the success

So why has Dogecoin been so successful? One of the reasons why this has likely had so much popularity is down to a certain billionaire mogul Elon Musk. 

The co-founder of PayPal and CEO of Tesla, has found Dogecoin to be a passion project. Sharing dogecoin memes on his social media pages and encouraging developers to enhance and improve this cryptocurrency, this may be the reason why it’s popular.

Of course, the meme culture on the internet alone and the power social media has, can create viral successes overnight. It’s also a coin that holds one of the largest active communities within cryptocurrency. The community has come together in order to help a number of charities and funding for other projects.

A potential decline 

There hasn’t been any update or improvements made to Dogecoin since 2015 and because of that, there is a potential for a decline in it’s value.

However, as an original meme coin, any new features or updates that might pop up in the future, could mean an increase in it’s worth later down the line.

A good source of information surprisingly for this cryptocurrency is through the Dogecoin Reddit account. If any kind of announcement is going to crop up, then this is where you’ll find it.

How to buy Dogecoin

With Dogecoin, it’s one that’s been fortunate enough to have the backing of such an influential individual that is Elon Musk. While the price has been particularly volatile, there are still those that are investing in Dogecoin, in the hopes that it suddenly gets an update or two later down the line.

So, if you’re looking at how to buy Dogecoin, then here’s what you’ll need to know.

1. Think about how much you want to invest.

Firstly, you want to think about how much you want to invest. There are some cryptocurrencies where you’ll benefit from investing more money, however with Dogecoin, this might not be the case. Of course, any cryptocurrency is going to carry risk. With it’s unlimited supply available, it’s something that makes this coin a lot more volatile and a higher risk.

Think about how much you want to invest as part of your investment portfolio. You may see this as a high-risk investment whilst your investments are typically at the lower end of risk. With that being said, you may only want to invest a small amount.

2. Decide on the exchange platform for buying and selling.

In order to buy Dogecoin, you’ll now need to decide on an exchange platform for buying and selling the coin. Moonpay is just one example of the available platforms where you can invest in multiple coin-types, not just this one in particular.

There are also plenty of other smaller apps that you can download in order to invest in these cryptocurrencies, so it’s worth exploring what’s available and useful for you. According to CoinMarketCap, there are currently 409 global cryptocurrency spot exchanges available. So there’s plenty to choose from!

3. Select a payment option to link up to your account.

Next up is your payment option. Before you start trading any type of cryptocurrency, you’ll need to link a payment method to your relevant account on either an exchange or app.

Depending on the payment method you use and the platform used, will likely dictate how long you’ll need to wait for the funds to process. The bigger the transfer of payment, the longer it’s likely to take.

There are a few exchanges that allow you to use your credit card, so this is worth considering as an alternative payment option. Most will use a bank transfer or eWallet transfer as their payment method.

4. Place your order and consider storage options.

As soon as the money lands into your account, you can purchase Dogecoin. It’s very easy to purchase cryptocurrency. You simply add in how much you want to spend on the coin and the amount of coins you buy will show before you click to purchase.

A good tip to remember with all cryptocurrencies is that even though you may not buy a full coin, any amount is beneficial. Cryptocurrencies are considered to be one that’s more of a long-term investment opportunity.

When you place an order, it should go through almost immediately. As a digital currency, it’s something that operates 24/7, unlike the banks that have limited trading hours.

Storing your cryptocurrency is important to consider too. When you’re buying Dogecoin, it’s good to keep it either in the exchange or app you have already, or through a brokerage’s crypto wallet. Either way, it’s important that it’s a secure wallet too. This means you want an exchange that has excellent security measures in place and you’ve got a strong password set, as well as two-factor authentication where possible.

Is Dogecoin worth investing in?

Dogecoin is one type of cryptocurrency that hasn’t really been created with the same intentions as others. What started as a joke has unintentionally turned into something more and investors are taking it seriously.

However, due to its lack of updates and unlimited supply, it’s a very risky investment to put your money into. There’s a likelihood of your investment not making much in the way of profit, if any. You may want to think about the percentage you put in and how much you’d be willing to lose.

Assess your current financial situation and if you can afford to invest in such a high-risk option, then it’s worth giving Dogecoin a try.

Hopefully you’ve gotten a better understanding of how this weird and wonderful cryptocurrency has found itself a place on the market and continues to maintain its presence amongst other digital currencies. It’s always important to assess the risk on an investment to ensure it’s the right fit for you and your bank balance at this current time.

Blockchain has Made Dogecoin a Viable Contender in the Cryptocurrency Market

Blockchain technology has been invaluable to the evolution of cryptocurrencies. More people are investing in dogecoin as a result of its strong blockchain infrastructure. This bodes well for anybody interested in investing in this new digital coin.

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Low Code DevOps Opportunities for Data Scientists & Developers

Low Code DevOps Opportunities for Data Scientists & Developers

Data engineers and data scientists are focused on developing new applications to meet their goals. There are a lot of great software applications that can be used for a variety of data science objectives.

Unfortunately, developing software that was capable of handling big data challenges has been rather complex. The good news is that new advances in big data have helped streamline the development process. They can also create software for big data applications without a ton of unnecessary code.

Low Code Approach to Developing Big Data Software

With the advent of technology, numerous additions have been made to the digital world, one of which is software. Software and application is a set of code that is executed and helps in performing web-based or computer-based activities.

The role of software has evolved in response to changes in big data. To develop software and applications which can perform millions of tasks in an age where new data methodologies are needed, a programmer with the proper knowledge and highly qualified skills is required. At least that is what the generally accepted notion was until James Martin in 1982 published his book Application Development without Programmers. Although this book was written before big data became a household name, its principles are still applicable in the big data era.

Over time software companies came up with new Computer-assisted software tools and application development tools which fastened the process of application development by reducing the number of manual codes and using existing codes, which is more important than ever as more stringent data processing requirements are needed.. This gradually led to low-level and Low code development, which is often misinterpreted as no-code programming but is way different.

Benefits of low code application development for data science: –

A low code development platform is a platform that provides required input, output, business ideas, logic and the graphical tools and existing code needed for developing an application. In a low code development environment, manual coding is lessened compared to traditional code development and the existing code is reused to speed up the development process. It is considered a visual approach to software development in which the application functioning is in the control of the organization, and various solutions can be channelized to meet the business organization’s needs. This shuns the traditional cumbersome and complicated practice of code development by the programmers and enables the use of drag and drop system to use existing and secondary code, but functions as good as the traditional software in aspects of developing web-based apps mobile-based apps, and IoT enabled apps. As per the latest predictions, by the year 2024, more than 60% of the application will be developed in a low code environment.

Why was the low code concept developed?

Low code software development is extremely necessary and has hence been initiated. With the rising story of the software industry, the demand for software has significantly increased, which has resulted in increasing demand for software developers and programmers, and the supply ratio has been very low due to the shortage of developers and technical staff. According to the surveys, almost all employers find it difficult to hire a technical team and have to hire not such a qualified employee for who the development of manual code is a very challenging task. Hence, they need something which is just as easy as drag and drop, and hence the low code software development serves the purpose evenly. In this case, the technical team can streamline the process with big data technology by reusing the codes and create applications effectively and efficiently and save money as we know “time is money”, simultaneously taking the edge off the supply and demand controversies.

Advantages of Low code development: –

Frequent prototype- The prototypes are easily available and provided as the reuse of existing codes speeds up the process. An organisation wants to save on time and money and want a faster response.Reduced Cost- The reusing of existing codes eliminates the need of writing manual code and thus saves on time which is equivalent to money. Also, it reduces the hiring of too many otherwise expensive IT staff.Security provision- The security is of utmost concern and hence remains uncompromised as all the safety tools, authenticated systems, encrypted network and secured user apps. Data is pre-feed in the low code development.Customer Experience- Low code software development provides a supreme consumer experience. Its fast and efficient system helps develop the software quickly and is flexible enough to adjust to demand changes and market trends. Therefore, it provides an updated app that sets new trends.Digital update- The flourishing businesses and the recent trends in this world where everyone tries to top the frantic rat race, the fast is the new success mantra, and thus, for fast processing, automation is a must. The low code industry provides automation, fast and efficient service at a moderate cost.

Demerits of low code development: –

The first and foremost problem with the low code platform is that drag and drop provides access to limited functionality codes, almost basic to all applications. But the unique features needed for an app to stand out and be out of the box requires manual coding, which generally is tough again.An employee with absolutely zero ideas can’t be the user of these apps because for the selection of the right code and effective implementation and to complete an app, a professional with the necessary skill is required.There is also a risk of low-quality apps being developed.

Low Code Software Development is Crucial for Data Scientists

Data scientists continually need to rely on more sophisticated software to achieve their goals. However, this doesn’t mean they need to commit to unnecessary development cycles when repurposing existing code or minimizing the need for code altogether could be possible with data-driven development methods.

There is usually a big confusion between low code and no-code development for data science, and both are often considered the same, but they are very much different. The No-code platform is one that requires no coding at all, no professionals, only citizen developers, and is usually faster. But low code development involves a little bit of use of manual coding and visual modelling tools and out of the box functionality to serve as the cherry on top.

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Best Strategy for Tracking Prices with Data Analytics

Best Strategy for Tracking Prices with Data Analytics

We have discussed some of the most obvious benefits of using big data in business before. Many of our articles have delved into the advantages of using data technology in finance and marketing outreach. However, big data can be just as important for other purposes that receive less attention, such as pricing strategies.

Using data for monitoring, analyzing, and tracking different pricing factors in the market is called pricing intelligence. Let’s say your brand sells car parts. By using data-driven pricing intelligence solutions, you’d perform actions that would allow you to find out what car parts go for in the market and recognize any trends around pricing changes. These insights would greatly help your brand develop a more efficient pricing strategy.

What Makes Proxies a Perfect Fit for Pricing Intelligence for Data-Driven Companies?

With a proxy, you can anonymously monitor the market for helpful information. Proxies keep your identity hidden, so all requests you perform will look like they’re coming from genuine internet users. This is particularly useful when you need to view a large number of pages on a single website.

If all your requests come from a single IP, you could get blocked or banned, as most websites have mechanisms to prevent this. However, proxies can send every request from a different IP, making all this traffic indistinguishable from other visitors. Here are three key advantages of proxies for pricing strategy development and optimization.

Track Pricing Data from Different Sources

If you want a flawless pricing strategy, the most important thing you need is reliable data. Many would say information is the new oil, and they’re not wrong. So much data is available on different platforms, and proxies can help you get your hands on this data without exposing your identity or raising any suspicion.

The IP address is the crucial identifier strict websites use to prevent web scraping. If they detect any suspicious activity, they can impose blocks, bans, or even worse – show you inaccurate data. However, with a reliable proxy service, this problem becomes a thing of the past. Whether it’s your competitors, e-commerce websites, or any other platform, proxies keep your identity protected and ensure you can gather data without any issues.

Get Fresh and Accurate Insights

Online prices often change, sometimes even multiple times in a single day. With sales, special offers, and other fluctuating factors, a brand needs to be aware of these changes at all times so it can adjust and respond as fast as possible. It’s crucial to keep an eye on the market, and proxies offer automated solutions to ensure all this data is up-to-date at all times.

Analyzing this data can help brands recognize trends and predict upcoming changes. Proxies don’t just gather the information you need – staying one step ahead of the competition offers the advantage of preparing for any upcoming shifts in the market before they occur.

Compare Prices in Seconds

With so many outlets and websites selling products worldwide, keeping an eye on your competition at all times becomes impossible. With proxies, you can automate the whole process and save significant amounts of time and resources along the way. Just pick the websites you want to monitor, the data you need, and watch the magic happen in real time!

The process can be as straightforward or as complex as needed. Along with tracking current prices, you can even check past pricing records and how customers responded to the changes. All this information will help you put together a robust pricing strategy that will keep your customers satisfied and boost your bottom line at the same time.

How to Choose the Best Proxies for Market Research?

There are several types of proxies for different purposes, each with its own pros and cons. When it comes to pricing intelligence efforts, residential proxies are the most efficient choice by far. Residential proxies for pricing intelligence come from genuine devices with real internet connections provided by an ISP. They’re the go-to choose for all types of web scraping because they’re impossible to detect.

If you need to monitor a high number of web pages on the same website or expand your efforts to multiple sale points in different parts of the world, residential proxies have you covered. Each request comes from a real IP address, and you can even select the continent, country, or even city as the source location to avoid suspicion. In other words, you can get data from any place in the world as often as you need it without any fear of being detected, blocked, or banned.

Pick a Solution You Can Trust

When choosing the right option for your business, make sure to stay away from free options and go with a tried-and-true proxy provider. The best proxy service may come with a price, but the benefits it provides are obvious. A large global IP pool and complete privacy are crucial for effective market research and gathering data you can rely on.

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7 Benefits of Managed Print Services for Data-Centric Companies

7 Benefits of Managed Print Services for Data-Centric Companies

Data-driven businesses must utilize a number of different services and tools to operate successfully. You will need to do your due diligence when it comes to leveraging all resources to meet your bottom line.

We have frequently talked about the benefits of using big data to make the most of your online marketing efforts. However, there are also a number of ways to use data analytics technology to execute your offline marketing strategies such as print marketing effectively as well.

Managed print services are essential for each business. These are program services offered by print providers. When you hire them for printing services, the print provider will manage your printing devices – faxes, copiers, and scanners. Although this technology seems archaic in the digital era, big data can help you get the most of it.

Using Big Data to Execute Your Print Outreach Campaigns Effectively

Print service providers enable organizations to improve their productivity, efficiency, and information security. That is possible because they monitor usage, meet the organization’s print need and replace consumables.

The most astute print service companies are regularly using big data to deliver the greatest possible value to their customers. Businesswire talked about some of the benefits of using big data in print services. These companies are using big data to:

Save paperMinimize wasteLower cost structuresIdentify the best paper types for various demographics

AI and data analytics is a true gamechanger in this sector. To know more about managed print services in healthcare or any business, you can get after hiring these services providers, read on:

Benefits of Big Data for Print Services

There are a number off benefits of big data in any business. Some of the biggest benefits of big data for print services are listed below.

1. Saving Time & Efficiency

In the organization, if employees do the printing activities, then they will waste much time. Sometimes, these activities are frustrating. It is a hassle process that requires copying, scanning, printing, or faxing the documents through poorly configured software.

In addition, the employees may spend much trying to fix the device malfunctioning or replacing the toners and cartridges. If you identify these problems and they are affecting your productivity, hire managed print services professionals.

Print services that are accustomed to using big data can offer their services far more efficiently.

2. Saves Money

Having an automated cloud-based system will be much cheaper than when you have to maintain your devices, one after the other. The outstanding thing about managed print services is that they will connect devices via one monitoring system. This will not only save money but also ensure on-time delivery.

Conducting a thorough print audit or assessment enables you to identify ways of consolidating the hardware. You don’t need too many devices that are scattered around the organization. It will be costlier to use up electricity and maintain the space.

You will be at a disadvantage trying to optimize costs on your own, because you won’t have an extensive database on various costs of different types of services or the analytics know-how to interpret your findings. A print expert using big data an give you exact costs on a hoc approach and find ways for saving on printing costs.

3. Improved on Productivity

Every department or organization will have specific printing demands. After your initial assessment of your business’s current and future needs, the managed print services provider will recommend a tailored program for different departments.

So, printing may include off-site or from mobile devices. Sometimes, the business may need to print various special documents of different formats and sizes regularly. Specialists in the print service industry will use big data to enhance productivity even more.

4. Improved Cashflow

Managed printing services can help you reduce capital expenditure. This will increase your cash flow in various ways. For example, managed printing services allow you to enjoy a real-time usage dashboard for your network of devices. Therefore, you can effectively manage your printing budget.

5. Reduced Environmental Footprint

Managed printing services allow you to reduce electricity, print consumables, and the amount of paper. These are ways of becoming a responsible organization. You will have a monitoring system in your business; therefore, easy to track and identify levels of your print usage.

If you do that, you’re in a better position of intervening and reducing the environmental footprint. The moment you are done, then it will be easy to show paper-saving efforts.

As the Businesswire article showed, they are finding ways to use analytics, big data and IoT technology to improve sustainability. This is one of the many ways that big data is lowering the carbon footprint of many companies.

6. Become More Agile

Most successful organizations will use effective ways that enable them to improve in their processes.

Choosing the right management printing solution allows your business to optimize the workflow, add products when needed, and implement other essential activities.

7. Improved Security for Your Information

Data breaches have become far more common these days. You can’t afford to be lax about cybersecurity in an era governed by big data.

What would you like than secure printing technology? Managed printing services will effectively enhance your printing security. You will not be surprised because of the many intellectual property thefts or information security breaches. The good thing, choosing reliable managed printing services will help mitigate these threats.

If you choose the right company, it will assess the print activities of your business. When offering you their managed printing services, they can avoid the significant IP security risks you could be facing.

The managed print services provider will provide your business with a secure and safe program to mitigate those risks. So, the print services for your business will be secure. The process may involve recommending a printer sign-in procedure to help minimize the stealing of document information from output trays.

In addition, this may involve better ways for waste disposal and management facilities for documents. That can be achieved by installing multifunctional printers using an automatic drive wiping functionality.

Other ways could be improving your business’s network-level solutions and ensuring hackers can’t retrieve any information. 

In a business, having one printer that implements managed printing services will reduce the number of users outside your business. That means other people will not access your network devices. This is a common security threat you can’t underestimate.

Lastly, hire a reliable and trustworthy managed printing services provider. Most companies offer these services, but not equal in-service delivery and promises they can keep. The right company enables your business to experience the above benefits.

Data Analytics is Improving the Print Service Business

There are are a number of huge benefits of using big data in the print service sector. More of these companies are finding data-driven approaches to make the most of the services that they provide to their customers in 2021.

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Retail Metrics that Not Enough Data-Driven Entrepreneurs Track

Retail Metrics that Not Enough Data-Driven Entrepreneurs Track

Retailers around the world are discovering that big data can be incredibly valuable to their bottom lines. A growing number of businesses are starting to look for new data-driven approaches to streamline their business models.

However, your data-driven business model won’t be very helpful if you don’t focus on the right metrics. Take the time to evaluate your business model carefully and prioritize the right variables when trying to grow your retail business.

Targeting the Right Variables for Your Data-Driven Retail Business Model

When you’re running a retail business, whether a brick-and-mortar establishment, an online-only venture, or a hybrid option that sells on-site and through eCommerce, you should be regularly making use of data. There is information readily available these days to track, manage, and analyze, and it’s easier and cheaper to do so than ever.

However, if you’re like many retail entrepreneurs, you may watch your organization’s performance on things such as daily sales numbers and online website visitors, but not go far enough. There are many excellent metrics you can monitor to help you grow your business and meet your goals. Since your business is likely collecting more data than ever, you will want to capitalize off of it as much as possible.

Here are some of the most important metrics that data-driven retail businesses must evaluate to optimize their business models.

Sales Per Square Foot

If you pay for physical premises for your retail business, keep a watch on your sales per square foot numbers. As the name indicates, this metric shows you the number of sales you generate per square footage of sales-dedicated space in your store. It doesn’t include space used as stockrooms, staff lunchrooms, bathrooms, fitting rooms and other area that can’t directly generate revenue. Companies investing in big data are looking at sales per square feet to identify their company’s ability to monetize their real estate as much as possible.

Calculate this figure by taking your net sales and dividing this by the amount of sales space your venture has. If you have a reliable data analytics platform, then you can do this much more quickly. The result will help you understand the level of store productivity you achieve and how well you’re utilizing the available space. Plus, the metric can help you plan the best layout for your shop. You will want to use big data to improve this approach. You will find that big data is great for helping keep customers on site and maximizing sales.

Average Transaction Value

It’s good to know how much consumers spend, on average, with your store in one transaction. You can determine this figure by dividing the total value of all trades (revenue) by the number of transactions completed in a period.

This is one of the most important variables for retailers that invest in big data to evaluate. They can use customer data analytics tools to see the average value that can be earned from a given customer. They can compare this to the average CPA (cost per action) to see the average gross profit of a given customer.

Knowing this calculation gives you an idea of how much your customers spend and how many sales you need to make per period to generate the cash flow you’re after. A high dollar amount can come from people buying larger quantities of lower-priced goods or buying more expensive items. If you have a low average dollar per transaction metric, you may need to increase your pricing or look at sales strategies such as offering bundles and cross-selling and upselling to entice shoppers to spend more per order.

Sales Per Staff Member

One of the highest costs for most retail businesses is payroll. As such, ensure that the employees you hire bring as much value to the organization as possible. This is particularly crucial when it comes to sales staff. It pays to measure sales per employee throughout the year.

You may have a point-of-sale solution tracking individual employee sales, so you get specific data. If not, obtain a general idea of sales per employee by dividing your net sales by your number of employees. This metric is helpful when considering bringing on additional team members and thinking about staff schedules, bonuses, and other initiatives.

Sales per staff member is a frequently overlooked metric. Companies with a strong focus on big data should pay close attention to it, so they can squeeze the most value out of their employees.

Supplier Delivery On-Time Rates

Another significant expense for retailers is stock. You need to find the best possible suppliers to buy from who will be reliable long-term and get you inventory when you need it. It’s crucial to analyze supplier delivery on-time rates as a result. That is, how often do you get your orders within the promised timeframes? This element is something to investigate both when bringing on new vendors and when dealing with suppliers longer term. It can become a vital part of your supplier risk management process.

You’ll need to determine what constitutes on-time delivery to you since some orders are complicated with multiple deliveries coming from numerous locations, and therefore shipments that arrive at different times. No matter how you design your KPIs, remember that there will always be some issues out of your suppliers’ hands. Don’t expect 100 percent on-time delivery rates. However, suppliers who consistently hit above 90 percent in on-time shipments are doing a great job and will help you keep your buyers happy and sales rolling in.

Stock Turnover Rates

Also, keep a close eye on your stock turnover rates. This metric examines the number of times stock items get sold in a given period. Calculate it by dividing your cost of goods sold by your average inventory level. If this turnover is too low, you’re not moving through inventory quickly enough and can end up with too much slow or dead stock. This will eat up your cash flow and mean you lack the funds to order all the things consumers do want to buy.

On the other hand, if you’re selling out of product too quickly, this is also a problem. It indicates you’re not stocking up enough on the bestselling items and missing out on sales plus frustrating your customers in turn.

Other key metrics to keep track of include sell-through rates of each product, shrinkage numbers (loss of inventory due to theft, loss, damage, etc.), customer retention levels, and supplier defect rates. The more you track and work to improve results in these areas, the better your business will soar.

Retailers Must Use the Right Data to Improve the Profitability of their Business

Big data can be incredibly valuable for companies striving to maximize profits. Retailers, in particular, can benefit from investing in big data. The variables mentioned above should be incorporated into any retailer’s big data strategy.

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Why Data Intensive Graphics Cards Aren’t Just For Gamers

Why Data Intensive Graphics Cards Aren’t Just For Gamers

Computers are notoriously dependent on data. Data has always been the backbone of digital technology, even back in the 1970s. As big data has become more impregnated in our lives, its role in computing has grown as well.

One of the biggest changes driven by the evolution of big data has involved improvements in graphic cards. Data scientists are investing in new GPUs, which has become easier as they have become more affordable.

Graphics Cards with Exceptional Data Handling Capacities Become Integral for Computing Applications Outside of Gaming

If you are into gaming, chances are you know all about the importance of graphics cards and the need to have cards with high enough specs to cater to your gaming and other media content. Gamers rely heavily on graphics cards to improve the playability of their games and to ensure that their playing experience is as enjoyable and complete as possible.

The fact that graphics cards have become capable of handling much larger amounts of data has made the gaming hobby better than ever. This is one of the reasons that advances in big data have led to even more impressive gaming applications.

While graphics cards are synonymous with gamers and have been for decades, the truth is that we all rely on graphics cards in our machines for a number of different reasons. As graphics cards are capable of handling larger amounts of data, they will be even more valuable for these purposes.

Whether you play games or not, having a graphics card installed in your computer is quite honestly a necessity for ensuring smooth, everyday use of your device. While your computer will still startup without a GPU, you will not see anything displayed on your monitor unless you have an iGPU installed correctly. You also need to make sure that it can handle the data for your application in question.

In addition to simply being able to see your display, there are a number of other instances, other than gaming, where a graphics card is required. Depending on how you use your computer, a low-level card may be more than enough. However, if you engage in any of the activities below, you may need to consider upgrading your graphics card to something with higher specs to provide you with more power for your personal computing needs.

Let’s take a look at some other reasons you may need a quality graphics card with great data storage capabilities for your personal computer.

Photo Editing

While professional photographers will be as reliant on their graphics cards as gamers, in reality almost everybody is viewing and editing photos on their home computers nowadays. Computers and graphic cards need to be capable of handling large amounts of data to store and handle all of these photos.

Living in the era of “the Gram”, we all like to look our best and showcase only the very best images of ourselves and our friends and family online. If you use programs such as Lightroom or Photoshop to touch up your photos, a graphics card is an essential piece of hardware that you simply cannot do without.

Video Editing

Big data and AI technology has become very important in video editing. Whether you like to edit videos of your family for special events or you enjoy capturing footage of your surfing, mountain biking, or dog walking escapades with an action camera, chances are you will need a reliable graphics card or two to ensure your video editing goes smoothly.

Without a decent graphics card in your computer, editing video content will be virtually impossible. If you are working with HD or 4K video content, you may even need to consider upgrading your card for something with a little more power behind it.

Crypto Mining

Crypto mining is one of the most data intensive projects imaginable. You have to have the best computing resources at your disposal, including a great graphics card.

One of the more heavily publicized uses for graphics cards, outside of gaming, is cryptocurrency mining. In order to mine cryptocurrencies effectively, you need to dedicate your system resources to the blockchain. Through this process, entries are recorded as a block, which requires a particular amount of computing power to generate.

Blockchain technology has more uses than simply mining for cryptocurrencies, however, mining is typically the main purpose for blockchain users nowadays.

Choose a Great Graphics Card with Exceptional Data Processing Capabilities For Your Needs

Most computers come with a graphics card onboard by default so that you can use your computer and see your display without the need to purchase any additional hardware, However, if you are a gamer, video editor, photographer or you are looking at getting started with crypto mining, you may need to invest in a more powerful graphics card that can process massive amounts of data to ensure you’re getting the most out of your machine.

Be sure to do your research to ensure that you find a graphic card that will help you achieve the results that you need from your computer moving forward.

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What Skills Are Needed for a Career in Data-Driven Cybersecurity?

What Skills Are Needed for a Career in Data-Driven Cybersecurity?

Big data has become more important than ever in the realm of cybersecurity. You are going to have to know more about AI, data analytics and other big data tools if you want to be a cybersecurity professional.

Big Data Skills Must Be Utilized in a Cybersecurity Role

As far as computer and information technology occupations go, security awareness training is a key starting point for anyone interested in the bright future that this sector offers. The need for cybersecurity personnel, technicians, officers, developers, and trainers have never been greater. As the need for these professions grows, it also becomes more important for them to have a background in big data and other forms of technology.

There has never been a more relevant time to change careers and aim towards cybersecurity, especially as the sector has risen to new heights in the past few years. This of course is the fact that the cybercrime environment has become more intense and heightened the need for a background in data analytics and AI skills. That is to say, malicious actors have become more sophisticated and have spread their tentacles everywhere. Secondly, the more tech we make as a society, the more a data-driven, hands-on approach will ensure a good level of safety.

Brilliant Growth and Wages

The projections for the growth of the cybersecurity sector are very progressive, the number is around a 15% growth factor between now and 2030. In North America alone, the cybersecurity market size is projected to grow from $150 billion in 2020 to over $350 billion by 2028. The emphasis for the sector is on information and data security, big data storage and collection as well as cloud computing and cloud computing security. Not only is the sector booking thousands of applicants every day, but wages are on a steep rise as well. Cybersecurity is currently the highest-paid sector in IT. As far as median wages are concerned, the highest-paid personnel are data scientists and computer researchers (security managers) making well over $100,000 even up to $220,000, followed by network architects, programmers, and analysts. As far as the CAGR or Compound Annual Growth Rate is concerned, the largest growth is taking place forecasted vertically most notably for the cybersecurity service sector (management, consulting, and maintenance) especially relating to SMBs (Small-to-Medium Businesses.)

The Reason For So Much Demand

According to IBM, a singular data breach can cost organizations over $3 million, which is a significant increase compared to the mid-2010s. Furthermore, the fact that cyberattacks have been getting more sophisticated and much nastier over the years, with heavy breaches affecting big corporations like Facebook, T-Mobile, Equifax as well as several crypto exchanges (and many more), the need for cybersecurity personnel is higher and more in-demand than ever. Cybersecurity is a form of security, so paying top dollar for peace of mind when it comes to sensitive and valuable business and personal assets makes a lot of sense. This especially rings true in a time where nation-state APT (Advanced Persistent Threat) groups, as well as cyber-physical attacks, are becoming a threat to humanity.

Cybersecurity Market Drivers

Let’s look at what is driving the growth and changes in the cybersecurity industry. The amount of e-commerce platforms, especially as the trend is vertical, is one of the drivers. Furthermore, cloud storage, blockchain, artificial intelligence, and IoT are big drivers as well. Network security itself is advancing and growing and is again one of the drivers. Nations like Brazil, Israel, Germany, India, the United Kingdom, and of course North America are investing billions into cybersecurity.

Market Share

As far as market share goes, the global cybersecurity market share pie can be divided into multiple categories such as; retail, healthcare, government, manufacturing, transportation, financial services, and more. Financial services by far are going to take most of the cybersecurity market share pie, followed closely by IT and healthcare. Some of the market leaders in cybersecurity are; Cisco Systems, Inc., FireEye, IBM, Palo Alto Networks, Inc., Zscaler, Inc., and Fortinet, Inc. (to name a few.)

What Skills Are Required for a Career in Cybersecurity?

The cybersecurity industry needs personnel, as there is currently a shortage of specialists in this sector. Now that we’ve looked at how bright the future is for cybersecurity, it is time to understand what kind of skills are going to be required for a career in this sector. Here are some of those in-demand skills at the moment;

Risk assessmentLinux expertiseSplunkKerberosPenetration testingDigital Forensics

These are the most in-demand skill sets that are required for a highly paid cybersecurity career. On top of this, it is also good to have a developed set of soft skills such as;

Communication and empathyTeam collaborationGood problem-solving skills

Where Do You Start?

So, you have decided to pursue a career in cybersecurity. Now, there are a few things you need to take into consideration;

College degreeCybersecurity boot campSpecialized certifications

Primarily, it is important to research what is required for a specific job position. Each organization will have slightly different requirements for applicants, so it is important to research these criteria well. Of course, a passion for cybersecurity and IT helps a lot with these jobs. The good news is that apart from industry-leading wages, statistically speaking most people that work in cybersecurity are satisfied with their job positions (based on a survey conducted in the United States.) Cybersecurity is only going to grow and expand more each year, so the sooner individuals interested in this line of work enter the workforce, the better it is for both sides.

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Protecting IP Addresses in an Age Governed by Data

Protecting IP Addresses in an Age Governed by Data

New developments in data technology have led to some major changes in digital technology. One of the biggest changes has been the need for greater data security.

In order to appreciate the importance of implementing a data-driven digital security strategy, you must consider the weak points in your cybersecurity plan. This entails recognizing the need to protect your IP address as much as possible.

Protecting Your IP Address is Critical in an Era of Growing Data Breaches

IP addresses are quickly becoming a hot topic again, although they’re something that’s been in use for over thirty years with the development of ARPANET.  If you’re still new to IPs and the most you’ve done with yours is a quick IP lookup, you’re not alone! However, you can’t afford to relish in ignorance forever, because compromised IP addresses are responsible for many data breaches.

These are the top things you should know about IPS so that you can make the best choices for your digital health and prevent a potential data breach!

What It an IP Address

An IP address is a personal address every device that connects to the internet has to communicate with other devices.  Every IP address is unique, and although they may not be static, some are fluid and change for your protection, that doesn’t mean they aren’t important.  These can help law enforcement track down criminals, find the locations of missing people, and even alert your bank or financial institution to possible financial fraud being committed against you.

Unfortunately, hackers also recognize the importance of IP addresses and try to compromise them to commit a data breach.

What Devices Have It

As was stated in the last portion: any device that communicates on the internet has an IP address.  If you have a smart fridge, this includes that device.  Although you may not use it for these purposes and may never be caught searching an IP lookup for your smart vanity mirror, this information can be important to ensure nobody else is on your WIFI network or is using your data.

Do I Need to Protect It?

Yes!  You need to protect your IP address for your phone, computer, and any other device you use to connect to the internet and access your information.  Although your smart fridge may not need the protection, your tablets, game systems, and laptops do.

Criminals can use your IP address to pin a crime on you or gather your information to steal your identity.  Protecting it is the best way to avoid either of these happening.

How To Protect It

Protecting your IP address to prevent a data breach can be done in multiple ways.  The biggest is by avoiding clicking on any links or websites you don’t trust or already know.  This is important to keep people from gathering your IP information and using it against you to steal your data.

To hide your IP, you have a couple of options, using a proxy, a firewall, or a VPN.  A proxy allows you to cover your IP address temporarily, but it’s usually a drain on your speed and may leave you open to viruses.  A firewall can help to some degree, but most modems and routers already have one built-in, so there’s not much you can do to strengthen it.  A VPN is the best way to protect your IP address and avoid having your data compromised because it completely disguises it and can even have you appear in different cities or countries.

The most important thing to remember about your IP address is that it’s different between devices and can be used against you if you’re not careful.  Avoid clicking unfamiliar links or websites, and be careful to keep an eye on your digital health and wellbeing.

Protecting Your IP Address is Essential to Stop a Data Breach

You need to make sure that you do everything possible to stop potential data breaches. One of the most important steps to take is securing your IP address. The tips listed above should help!

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5 Data Points that Your 2022 Digital Marketing Strategy Must Include

5 Data Points that Your 2022 Digital Marketing Strategy Must Include

You must pay attention the data points that matter!

Long gone are the days when digital marketing was based on gut feel and what looked good. The industry knows data is critical to a successful strategy. The hard thing is knowing which data points to pay attention to – separating the signal from the noise.

With so much of marketing being quantifiable nowadays, it can be easy to get lost analyzing the wrong data and wasting time which could be better spent elsewhere. Preparing a comprehensive marketing plan before you close on your priorities for 2022 can save you some of these troubles.

Consider what your ambitions are and what metrics you’re going to use to judge your effectiveness. Each business will have their own specific goals which change the priority of the data points below, depending on what is needed most by them at that time.

Here are five of the most important data points you must include in your digital marketing strategy to maximize effectiveness.


Good digital marketing takes budget ceilings and ROI into consideration, so it’s critical for marketers to make the most of their limited resources. As a metric, cost-per-lead is particularly useful to keep track of in a segmented fashion, with drill-downs by channel and content type. This allows you to make educated decisions about where the right places are to invest in the future.

Keep in mind the pareto rule of 80/20 rather than trying to have a presence everywhere. If you find that most of your leads are coming from one channel, then invest more time there where you may see cheaper results rather than pumping money into channels which aren’t offering a good return on investment.

Within a platform, you should also watch which types of content are generating the most leads and their relative costs. For instance, native content promotion ads have been shown to be far more effective than banner ads. If you’re finding potential customers consistently telling you that they found you through one post, then it makes sense to create more content similar to it.

Lead conversion rate

Inexpensive leads are great, but generating lots of them that don’t convert is a waste of resources and futile effort. The lead conversion rate of different channels and messaging can show a company where the highest quality leads are coming from.

A low lead conversion rate could mean your marketing is poorly aligned with your actual product. It’s common for companies to use memes to grow their social followings, for example, yet if those memes lead to the wrong type of people clicking through to your site then it becomes a waste of time.

Consumers who are interested but ultimately don’t buy might feel as if they are being misled, and collecting feedback from these people can be a big help to address the underlying issue.

Marketers may be aware that the average lead conversion rate is very low, but this masks considerable variation. The top 10% of converters have a conversion rate of over 11%. This is a realistic goal for people to aim for by cutting down on low quality leads and improving the relevance of your messaging.

Demographic parameters

The use of buyer personas has become widespread, but a fictional persona is no match for real world customer data. It’s not uncommon to find that actual customers and followers are different to what you might expect.

On social media platforms such as Instagram, you can easily check breakdowns of your audience by going to the insights section. This shows you your followers’ gender, age and location breakdowns, key information which can help drive your strategy to focus on how to convert the people who are gravitating toward your brand. You may find the difference in cost-per-lead and lead conversion rate is huge between different geographies.

For instance, if you have a large percentage of followers in a region you do not prioritize, then you can change this and update your talking points to be more relevant to these people. This could then make them more likely to convert in the future.

Search trends

Trends in search are changing all the time as different topics have their moment in the sun. The words people use to describe the same underlying concept change too over time. It’s particularly important in the most innovative industries, where consumer recognition of certain terms can evolve considerably, even from month to month.

Google Trends allows you to work out whether or not you are targeting the right keywords. You can see the peaks and valleys in the volume of demand for search terms and see whether your results match that of the overall market. Keeping an eye on this is critical if you’re going to minimize wasted SEO efforts.

Seasonality in search trends is also key to ensure the right digital strategy is being used at the right time. If your company sells multiple products, it could be worth emphasizing different products at different times of year, when the demand for them online is at its greatest.

Volume and sentiment of mentions

Most people don’t enjoy being bombarded with adverts, and 84% of millennials don’t like marketing at all. It’s important to be aware of this in your marketing strategy and encourage organic mentions that help the brand grow without feeling too corporate.

The power of an everyday person evangelizing your product can’t be underrated. If you’re generating content that people want to share, then it helps to signal you to create more that type of content.

On the other side, look out for negative mentions. These can give crucial information of where something is falling short so it can be addressed. It’s not uncommon for ads and social posts to unintentionally cause offense, and it can be a disaster for a company to not have a timely response.

A sudden spike in mentions means something major has happened, whether it’s good or bad, and the company must be aware of this to leverage it the best they can.

Final thoughts

These are some of the most important data points to consider into 2022, but be sure to customize what you track depending on your company and what you wish to achieve.

Ensure that you are tracking your statistics regularly to avoid needing to make significant pivots in your strategy at short notice.

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